Direct Response Marketing Marketing Archives - Brand Activation and Brand Promotions

BTL Marketing firm in pune

dilipfulcrum — Sat, 15 Oct 2016 12:11:02 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Mall & Market Activities Team in pune

Activations & Promotions Mall & Market Activities Team in pune Brand activations and Promotions initiate a relationship between the consumer and your brand by providing the opportunity and the motivation for the consumer to engage with your brand. Activations can take place just about anywhere and in virtually any form from an in-store sampling promotion to a sidewalk pop-up shop. Tradeway brings it all together the concept, messaging, location and brand ambassadors to create brand activations with great results. Love a Free Sample? Who doesnt? Its a great Marketing Tool. Even better when it gets into the right hands. Thats where Tradeway comes in: helping you get to the right locations, with the right brand ambassadors, so that you can reach the right people. Key Benefits & Features Demonstration is an important marketing tool for conveying the key benefits and features of your product without reams of text and instructions getting in the way. Talk to Tradeway about getting your product to its audience. Time and Money The time and money you put into developing your pamphlets and leaflets need never go to waste. You can trust Tradeway to get your marketing collateral out where it counts. Brand Ambassadors Make sure you have enough brand ambassadors on board at your next event to create meaningful and positive interactions with consumers. Speak to Tradeway to determine what you need in order to create real brand power and presence. Broaden your Footprint If you want to broaden your brands footprint or take your promotion on tour to locations across South Africa, Tradeway will help you get on the road and stay the course. No Room for Error When youre launching a new product or service into the market, theres no room for error. Let Tradeway help you get your launch off the ground without a hitch. Short-term Sales Space Pop-up shops provide the opportunity for your brand to have a short-term sales space in popular, high-traffic areas. Speak to Tradeway about the many exciting opportunities on offer you never know where your brand could pop up next! Momentum for your Brand A staged flash mob has the power to create incredible momentum for your brand. This seemingly spontaneous once-off event is preceded by meticulous planning and preparation, and Tradeway can help you pull it off. Why Choose Us Build More Sell More Gain More Unforgettable experiential consumer experiences Results Driven Measurable responses and return on investment Unique brand ambassador rating platform Job creation and skills development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion! which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaigns inspired by the world of sport Our rewards Our work Olympic inspired rewards After another four years, the world waits patiently for the claxon to blow and the 2016 Rio Olympic Games to begin. Olympians have been spending the past couple of months training day and night whilst marketing directors worldwide have also been putting blood, sweat and tears into campaigns inspired by the world of sport. Brands have been capitalising on major events for years, so we take a look at a few TLC examples that run rings around the competition and take home the golden ROI. Read more > Lisa Davies joins the DMA Customer Engagement Committee Our thinking Our work Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns. So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer. Read more > What’s the best thing about being a Junior Art Director? Our thinking David Hughes celebrates two years as TLC MArketing Junior Art Director Our Dave, AKA Rodders is TLCs talented Junior Art Director and banterous Northerner. Today hes celebrating his 2nd TLC Marketing birthday. When hes not crafting award worthy concepts, hes art directing and bringing his ideas to life through his illustrations. Dave is creative to the core which is why youll spot him at his desk when you walk in and still there when you leave, powered by his morning cereal and Uber Eats. Despite claiming himself as more of a pictures man, we managed to get a few words out of him. Here are Dave’s best bits about working for the world’s leading rewards and incentives agency. Read more > What is it like to be an intern at a global marketing agency? Our thinking Our work Zoe Fields, our client services account executive intern Here at TLC Marketing we love taking on university students as part of their placement year. We see a real benefit in their fresh outlook and supporting them to become young marketing professionals. The TLC family extends as interns are welcomed with real marketing responsibilities. They are an important part of them team from the outset. So after a year of exciting briefs, communications and projects, it is time for our wonderful Zoe Fields to return back to university to complete her final year. Zoe was a Bournemouth University Marketing and Communications intern when she came to TLC, but left as a skilled Account Executive in our dedicated Client services department. We’re sad to see Zoe go, but can take pride in how she has grown as a marketing professional. As first semester approaches, we sat down with Zoe and reflected on a year with TLC Marketing. Read more > What happens when an ex-punk rocker and an ex-professional footballer go to The Palace and meet the Queen? Our thinking Our work The Queen with Nick True and Alec Johnson The UK is packed full of entrepreneurs and business leaders, but how many of them form a duo where one has toured with R.E.M. and the other has nine International caps for the Welsh Football Association? Nick True, ex-punk rocker and current Chairman and Founder of TLC Marketing has performed at some of the UKs most iconic venues including numerous times at the famous Marquee Club which hosted the worlds most legendary talent including, The Rolling Stones, Jimi Hendrix, Led Zeppelin and David Bowie. His band toured with Bo diddley, The Smiths, The Alarm and The Boomtown Rats to name a few. Read more > Kaspersky Lab UK kick off Best Line of Defence campaign during the summer of football Our work Press release Kaspersky Lab UK kick off Best Line of Defence campaign during the summer of football Internet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security Multi Device 2016. Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France. Read more > A year in the life of a Planning intern Our thinking Our work Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Here at TLC Marketing we take pride in our internship programme. Each year we take on interns so they can complete a 12 month work placement as part of their university degree. Our interns arent tea makers or admin fillers. They are planners, client service executives, PR and marketing assistants; they are an integral part of the TLC team and treated just the same as any other employee. So when that internship ultimately comes to an end, we all feel like weve lost a member of the TLC family. Read more > Can your creative strategy survive at the sharp end? Our thinking Can your creative strategy survive at the sharp end? Can your creative strategy survive at the sharp end? InsurancePOST and InsuranceAge invited Rob Scott our group creative director to present his 20+ years of expertise at their first Insurance Marketing and PR Conference which took place in the morning of their annual awards ceremony. The conference brought together insurance marketers, brokers and agency directors for a series of panel discussions and presentations which all referred back to one key message, how to be more human. Read more > TLC take home a Gold and a Bronze at the IPM Awards 2016 Our work Press release marketing activations door sale market mix Lead Generation Activities Sports Event Organisers brand activation strategy business promotional products wedding planners in kolkata event staff marketing brand Our work Press release

…………………………………………………………………………………………………………………………………………………………………………….
mall-market-activities-team-in-pune
Direct Response Marketing Marketing
Field Marketing Sales

activating event
advertising & integrated brand promotion 6th edition
best brand activation ideas

The post BTL Marketing firm in pune appeared first on Brand Activation and Brand Promotions.

Direct Response Marketing Marketing And Atl Programs firm in mumbai

dilipfulcrum — Sat, 20 Aug 2016 13:35:14 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

…………………………………………………………………………………………………………………………………………………………………………….
Learn Business Terms

Rented Media: Completing the Paid-Owned-Earned family!!

Posted in Uncategorized

Some of the social platforms, which brands think they own, are actually calling the shot without changing the ownership of platforms. If you are related in any way to digital marketing/digital media, I am sure you would have come across this trinity of media classification: Paid, Owned & Earned. Some of us practically live by this classification every day. But the way media is evolving, I think, the classification needs a relook. Some of the social platforms, which brands think they own, are actually calling the shot without changing the ownership of platforms. As a consequence, brands authority has inconspicuously been moved from being owner to a lessee. Hence, the media also needs to reflect this change, and the apt word for this change is Rented media.

So what is Rented Media?

Media, over which brands have a partial control, would fall under Rented Media classification. What differentiates Rented Media from owned media is the degree of control which brands enjoy over the platform. If a brand has an unconditional control over the media platform, it is classified as Owned Media. A brand website/wap site etc is an example of owned media.

If brand a using a platform where they dont have to pay to be on the platform but the platform is constrained by the terms & conditions of the platform itself, it should be classified under Rented Media. Hence, Facebook would be classified under Rented Media rather than Owned Media, as being classified today. Here are few reasons why I would call it a Rented Media:

1. Organically, posts of a page reach on an average only 16% of the users according to FB. To reach out to more users, brands need to use Sponsored Page post. If the platform was completely owned by a brand, it should organically reach out to people. If people have chosen to like a page, why limit put a limit. First brands pay for people to like their page, and then you have to pay again to make them see your post. Its like using paid media to promote rented media. Sounds like you are living in a rented space than an owing one.

2. FB has issued guidelines for cover pictures of brand pages. If you own the page, use it the way you want. Why should FB define the rules of what is to be put and what is not to be put. Compare this to your website, a really owned medium. You get the difference, dont you!

These are just few points to illustrate why FB pages should be classified under Rented Media than as owned media. Classification of Paid, Owned, Rented and Earned is based on degree of control as well along with ownership. Here is a table which captures the essence of this article.

…………………………………………………………………………………………………………………………………………………………………………….
Direct Response Marketing Marketing,car activation ideas,what are leaflets,launch new product,,,promotion and marketing,business promotional gifts,top event management companies in bangalore,event promotion website,promotional plans for marketing,

The post Direct Response Marketing Marketing And Atl Programs firm in mumbai appeared first on Brand Activation and Brand Promotions.

event coordinator business in Talegaon

dilipfulcrum — Wed, 10 Aug 2016 22:34:26 +0000