Direct Response Marketing Promotions Archives - Brand Activation and Brand Promotions

BTL Marketing Outsourcing firm in pune

dilipfulcrum — Sat, 15 Oct 2016 12:11:02 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Mall & Market Activities Work in pune

Marketing your business has four stages: plan, execute, track and measure. Mall & Market Activities Work in pune Four Stages of the Marketing Execution Process Four Stages of the Marketing Execution Process If you havent had a marketing plan in the past, well start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return? Dont know? Thats ok were looking forward to the New Year, not into the past. From this point on you will plan, execute, track and measure on a regular basis so that there are no more year end surprises. Create a simple plan for your business Having a great marketing plan is critical to its success. You absolutely must do it before you begin marketing. Its not difficult or time consuming to write a marketing plan just a few hours is all you need. Register for a simple worksheet to help you get started. If you download this worksheet, Id appreciate your feedback in the comments section. Execute the activities consistently A great marketing plan is done to guide you in your marketing activities. The plan helps you understand how each activity works in synergy with your other marketing activities and it ensures you give a consistent message throughout. But the real key to success in marketing is the ability to execute the plan, working each activity until you have attracted more clients than you can handle. Ive seen many businesses put together a plan but then dont follow through with the plan, wasting so much time and missing real opportunities to build a successful business. Develop a system for tracking marketing effectiveness Determine now how you will track sales against the activities. Make sure you always ask how someone find you. Put it on your web site as part of the contact form. Have your office manager ask everyone who calls. Use the online tracking mechanisms available with Google Adwords and Yahoo Search. Knowing whats working and whats not will help you make budget decisions when you get an opportunity and you need to find some money in the marketing budget. Measure Review at least quarterly to see how your activities are working. I wrote a more lengthy post on this subject a few weeks ago so I wont go into great detail. However, its important enough to remind you to be aware of where and how you spend your marketing dollar. Continuous Cycle Make a resolution this year to plan, execute, track and measure on a regular basis. Youll find that your marketing becomes more effective and you can make adjustments along the way. Being flexible with your plan helps you take advantage of opportunities without wondering how you will fit it into your budget. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing STAFF ROLES SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaign for Added Value Everywhere is shortlisted for an IPM Award Our rewards Our work TLC Marketing B2B campaign is shortlisted for an IPM Award Our award-winning B2B campaign is up for even more awards – this time its for an IPM Award B2B promotion-sales incentive category! For those of you who dont know about our Campaign for Added Value Everywhere (AVE) its a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far). Read more > Grocer reveals top 100 brands Our thinking Grocer reveals top 100 FMCG brands The latest intelligence on the 100 biggest brands is hot of the press from The Grocer. But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands. Heres a nice summary of how this has affected some of those big brands: · The average price of 41 of the 100 biggest brands has fallen in the past year Read more > Mobile leads desktop in UK Our thinking Mobile overtakes desktop in the UK Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK! This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops. The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop. Read more > Back to school? Say no to discounts and price cutting Our rewards Our work Back To School; Say no to discounts and price cutting and yes to rewards Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up for school and university. Its also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.* Read more > activations marketing door sales marketing mix elements Lead Generation Campaigns Games Show Event Organisers activation ideas custom promotional products national institute of event management promo staff branding marketing strategy

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Direct Response Marketing Promotions
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Direct Response Marketing Promotions And Atl Programs Outsourcing firm in pune

dilipfulcrum — Sat, 20 Aug 2016 13:35:14 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Digital 2014: Make Your Digital Planning Effective!!

Posted in Uncategorized

Engagement: One of the most abused word of past few years. Everyone has made a lot of money of it. In 2014, please define what exactly it means for you. Engagement is not an objective; it is a means to achieve your objective.

Measurement: If you have been waiting for a magic wand, its unlikely to come in 2014 too. Start investing in what matters to you most. Setting the right expectations is the key. Review duration of evaluation as well. If you want to change attitudes/behaviors, one month evaluation may not be enough, especially if you are doing it on social. Stop talking in the air; get to work

Mobile: Sad news, 2014 may not be a year of the mobile. So, please start using it, testing it, measuring it, refining it. Things are just plain digital. Think how you can use mobile as part of your marketing mix than just media mix. Mobile may have huge (may be highest reach), people are not dying to interact with you on such a personal platform.

Move beyond being a SANTA CLAUS: Like me and you can win an iPad. If you have been doing similar things, how long can you afford to do this? Strive for a better and a genuine relationship. Gratify the genuine brand lovers.

Benchmarking: If you have been complaining about not having enough or no benchmarks in the industry or for your category, you may see more of benchmarks coming through. But dont wait for it. Create your own benchmarks instead of looking outside. Averaging yourself out with others is the biggest mistake one can make in digital.

Mobile Site or Responsive Website: Responsive website is good. Its the bare minimum. But a responsive design does not necessarily mean it delivers good experience. Go for a full fledged mobile site when it warrants the need.

Testing: Test, test and test. Fail fast, learn quickly & adapt fast.

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Direct Response Marketing Promotions,store activation ideas,advantages of leaflets,new product launch process,,,market activation plan,marketing giveaways,top 10 event management companies in mumbai,event promotion plan,promotional planning,

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event coordinator business in Shirur

dilipfulcrum — Wed, 10 Aug 2016 22:34:26 +0000