Direct Response Marketing Sales Archives - Brand Activation and Brand Promotions

BTL Marketing Solutions in pune

dilipfulcrum — Sat, 15 Oct 2016 12:11:02 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Mall & Market Activities Societies in pune

Personal Coaching Support to Accelerate Your Marketing Mall & Market Activities Societies in pune If you are passionate about doing what you love and you want to create a successful business based on that passion, I am interested in working with you. I truly love to help small business owners succeed. My marketing coaching services are customized specifically for your needs and help you implement the right marketing for your business. I offer guidance and support in areas such as inbound marketing and developing your web presence that are crucial to your online visibility. Want feedback on your inbound marketing plan (or better yet, help pulling one together)? Need help developing your web presence so that it generates inbound leads and sales? Struggle trying to drive traffic to your website and building your profitable email list? Wonder if inbound marketing right for your small business? Does your local business need help getting found online? Unsure about what makes your business different and why someone should work with you rather than your competition? Confused by social media and how to use it to gain visibility for your small business? …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Promotion Models Brand Ambassadors Hostess Staff Exhibition Staff Hospitality Staff In-store Sampling Leaflet & Product Delivery Event Managers …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Second is the best: TLC is crowned number 2 in The DRUMs Independent Agency Census Elite poll Our work Press release TLC takes the top spot in The DRUMs Independent Agency Census Elite We are super excited to announce that TLC has been crowned #2 in The Drums 2015 Independent Agency Census – Elite 100+ staff. The Drums Independent Agencies Census uses an enhanced methodology to rank independent agencies by their financial performance, peer recognition and client satisfaction. And the Elite table celebrates the top performing agencies across each of the three categories. It is always great when we receive industry recognition for our hard work, but being acknowledged as the top UK Independent Agency is flattering. We take a huge amount of pride in creating awesome added value reward campaigns for all of our clients – heres to more success in 2015! Read more > TLC lands spot in the Sunday Times International Track 200 Our thinking TLC lands the Sunday Times International Track 200 list Were so proud to announce weve been selected to be feature in the Sunday Times International Track 200. The league ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over their latest two years of available accounts. And were lucky to be featured in the 2015 edition. The supplement will be out in July so keep your eyes peeled. Read more > We treat everyone like royalty Our rewards Our thinking Marketing Week ad – Royal baby origami crown Weve piggybacked on the royal birth by creating our very own press advert in Marketing Week which communicates our core belief – that everybody should be rewarded. Whilst many other brands are celebrating the arrival of Princess Charlotte we are offering everyone the chance to feel like one themselves with a ‘free crown’ in the form of origami instructions using the print/paper medium to the max! Our rewards aren’t exclusive to one lucky winner, or a prize for the few they’re for everyone. Read more > activation in marketing door to door sales techniques examples of marketing mix Lead Generations Campaigns Magic Show Organisers consumer activation promotional printing niem mumbai promotional model market branding

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Direct Response Marketing Sales
Field event

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Direct Response Marketing Sales And Atl Programs Outsourcing firm in mumbai

dilipfulcrum — Sat, 20 Aug 2016 13:35:14 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Is your Key Opinion Strategy (K.O.L) Flawed?

Posted in Social Media

Recently, I was in a meeting with a leading OTC mouthwash brand on evaluating their KOL strategy. Objective of the campaign (duration 6 months) was to get people to register for a contest, which eventually builds relevance of the product through trials, and hence change the attitude. Brand brought 6-10 KOLs on board for this campaign.

Here the mistakes brands make while deploying KOLs:

1. Getting confused with objective: Brand wanted to drive registrations for the online contest. KOLs just talked about the contest in their tweets. This did not result into any significant no. of entries, as one would believe. Role of a KOL is to influence the mindset of people about a product/brand. If getting registrations is the objective, KOLs may not be worth the effort. Having KOL in a campaign may make you ppt Fancy but not every campaign requires a KOL.

2. Confusing Buzzers with KOLs: Buzzers are just people with more followers. Every buzzer may not be a KOL and vice versa. If you confuse the two, it has cost implications. Buzzers would be evaluated on how much traffic (leads, retweets etc) they generated, how they compare with other channels, while KOL should be evaluated on kind of discussion it has generated and responded to. Has it helped the brand in anyway? Put some investment in measurement. Simple buzzers will be out of business soon as Twitter has now allowed brands to advertise. In countries, if any, where there is no twitter ad, buzzers still holds some power.

3. Selecting KOLs: This is one of the key points of the strategy. How should one choose a KOL? One should just not run after numbers. Find a guy who is really knows the category you deal in and bring him/her on board. Check if the KOL is opining about just everything under the sun. He is not your guy. Diluted credibility is not something you are looking at here. It may be difficult task to see how much influence a KOL has. But it is essential. Do a quick online survey to give you a sense of what people are saying about the person. If you are thinking of using Klout, the number hardly means anything. Hence, avoidable.

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event coordinator business in Rajgurunagar

dilipfulcrum — Wed, 10 Aug 2016 22:34:26 +0000