Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities enterprise in pune

Mall & Market Activities enterprise in pune

Our brand ambassadors are carefully chosen based on their experience, personality and appearance. We strive in only using the best ambassadors for your brand, to maximise sales. Our ambassadors are trained and briefed on each specific activation to ensure they represent your brand in the most professional way possible.   Mall & Market Activities enterprise in pune Our aim is to provide the best ambassadors, with the added personalised service that PINK is well known for. We are the brand activations agency with a difference, that goes that extra mile to assure our clients are happy. Launch Parties, Corporate Functions, Weddings – Any event you can think of,we do it all. Everything from planning to invitations to setting up the VIP list. You can be assured that your function will be the talk of the town and we will add that extra glitz and glam to any event. Have VIP’s attending your event? No problem, we have VIP transport services and top of the line VIP security for your use. With our professional team on hand, we can assure that your event will be an event that will be remembered. If you are looking for that WOW factor for your event, we have hundreds of local acts on our books, that will have you partying up till early mornings. What is experiential marketing? Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Through experiential marketing we communicate on a much more personal level, generate a deeper level of emotional engagement, that result in growing your sales and in bigger scale – increase your market share. Our Experiential marketing activities can range from high profile invite only events to tasters at a supermarket. With experiential marketing no activation is too big or too small …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Our Promotion Company’s Offering Sampling Pamphlet Distribution Event & Expo Support Roadshows Launches Pop-Up Shops Flash Mobs …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail activation marketing print door hangers sales promotional items Free Sampling Activities Artist Management Services for Events b2b advertising branded merchandise events event planning companies brand marketing    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

The teaching approach of presenting students with a case and putting them in the role of a decision maker is known as the case method.

Learning Objective[ edit ]

Identify how case studies can lead students to a deeper understanding of business topics

Key Points[ edit ]

The case method is similar to the case study method, but the two teaching approaches are not identical.
The length of a business case study may range from two or three pages to thirty pages or more.

Typically, information is presented about a business firm’s products, markets, competition, financial structure, sales volumes, management, employees, and other factors affecting the firm’s success.

Students are expected to scrutinize the case study and prepare to discuss strategies and tactics that the firm should employ in the future.

Terms[ edit ]

dilemma

A circumstance in which a choice must be made between two or more alternatives that seem equally undesirable.

case method

A teaching approach that consists of presenting the students with a case, and putting them in the role of a decision-maker facing a problem.

case study

An intensive analysis of an individual unit (e.g., a person, group, or event) stressing developmental factors in relation to context; also called a case report.

Source: Boundless. “Business Cases and Examples.” Boundless Business. Boundless, 08 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/introduction-to-business-1/learning-business-topics-26/business-cases-and-examples-148-7858/

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Meeting the challenges of a new brand world with brand new tools.
The right combination of experience, creativity and above all discipline unlocks the power of new media by aligning each and every element not only with the character of the brand, but also in a style and tone that is appropriate to the medium thus gaining share of mind and market.
Choosing the right channels is a combination of science, talent and intuition. Getting it right is vital not least because it maximizes the return of resources invested in managing the creative properties of the brand. When you can’t do everything you have to choose the right things to do and you have to do them better than everybody else.

The Turnkey Solution that unlocks brand potential
A turnkey solution is of course, a system that can be instantly and seamlessly integrated into your current business processes. In the modern communication environment speed to market is a matter of survival.

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