Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Festivals in pune

Mall & Market Activities Festivals in pune

A Simple Guide to Maximize Your Visibility   Mall & Market Activities Festivals in pune You wouldn’t take a trip without planning your route. Marketing your business is no different – you need a plan to guide you towards your destination. Without a plan, marketing can become overwhelming with all the online platforms, tools and strategies. There is so much complexity, you need to simplify marketing so it eliminates confusion and helps you focus on what is important. The secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads is to create a simple marketing plan, one that can help you make intelligent decisions on where you should spend your time and resources. My marketing plan coaching service is designed to help you create the right plan for you – one that is practical given your resources. I encourage you to: Narrow your focus – picking a niche where you can dominate and build your expert reputation Refine your goals – keeping your outcomes realistic and achievable Value price and package your services – making it easy for your ideal clients to do business with you Choose your marketing activities wisely – selecting those activities that help you achieve your goals Trying to do it all will only result in doing nothing. I make sure you focus on what is right for your business and what you can do consistently and successfully. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Capabilities Advertising Brand Identity Crisis & Issues Management Creative Design Customer Analytics Cause Related Marketing Digital Media & Search Marketing Direct Marketing Digital Production CRM Digital Marketing Experiential Marketing Healthcare Advertising Internal/Employee Communications Loyalty Marketing Media Relations Mobile Marketing Public Affairs Promotional Marketing Public Relations Retail Design Relationship Marketing Shopper Marketing Social Media & Marketing Strategic Planning Sustainability Sales Promotion Sales Acceleration Trade Marketing Viral Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail FMCG: putting the personal back into personal care Our thinking Our work FMCG: putting the personal back into personal care The FMCG personal care industry is living in an exciting time. The lines between what is human and what is technology are becoming even more blurred as revolutionary advancements take over. However whilst brands are hunting for the smartest data and ground-breaking formula they should also be understanding what influences their personal care customer outside of their brand.  Jane Henderson, Global President of Beauty and Personal Care Division at Mintel said, “We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development…”  Read more > Top tips on how your brand can own 2016 Our thinking Our work Top tips for 2016 Read more > Create blockbuster campaigns with Wuaki.tv Our rewards Press release TLC Marketing partner with Wuaki.TV TLC Marketing have announced their partnership with video-ondemand service Wuaki.tv enabling their clients to launch blockbuster campaigns. The new partnership will combine the impact of the revolutionary Wuaki.tv service and TLC Marketing’s expertise in building sales promotion, acquisition and retention campaigns. Customers will have access to over 1,200 films, “Our clients need to build a more comprehensive relationship with their customers by offering something  which earns emotional engagement. Wuaki.tv does just that. Opening up a world of film promotions. Whether it’s a 2 for 1 card or credit for a film rental  we’re seeing more and more customer demand for streaming services so we’re delighted to work with the best in the business” says Andrew Spratley Group Partnership Director at TLC Marketing.   Read more > Added Value Everywhere: TLC Marketing bring home a European IMC award Our work Press release TLC Marketing take home a bronze European IMC 2015 award TLC Marketing UK is delighted and extremely proud to announce that we have brought home a European Integrated Marketing Communications award for our B2B campaign – Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals. Read more > The Christmas brief: your best friend or your worst enemy? Our thinking The Christmas brief: your best friend or your worst enemy? The time has come, we are officially allowed to start counting down to Christmas which, at TLC means cracking open our advent calendars and replacing our usual playlist for something more festive. Nonetheless Christmas has been in our faces for weeks and the hot topic in the marketing press has been the television adverts. So we decided to have a discussion of our own, and sat down with TLC’s in house creative team to get their opinions on the adverts this year. We started by tucking into the Marks & Spencer, The Art of Christmas ad. “I don’t think I’ve seen Marks and Spencer this year” says Art Director Helen Connolly, but as it starts to play, “Oh yes. I have…” Followed by a quick “Oh no” This year we’ve been bombarded with a nightmarishly amount of products, and does very little in telling us any sort of story at all. Perhaps an attempt at differentiating themselves, making the brand younger, but is that what we want from a brand we have all grown up with? What happened to the “Magic and Sparkle” of the luxury and quality in which they’ve stood for all these years? And about that song! “The most overplayed song of 2015” claims Helen which, not only has no relevance to Christmas or the DNA of Marks and Spencer, it’s sung by an American.  Read more > TLC Marketing UK nominated for two Drum Network awards Our work Press release TLC Marketing nominated for two Drum Network Awards We are delighted to announce that TLC Marketing has been nominated in The Drum Network Awards for FMCG Campaign/Strategy of the Year and B2B marketing Campaign/Strategy of the Year for our wonderful campaign Added Value Everywhere.  The Drum Network Awards recognises agencies who have shown internal growth while simultaneously delivering exceptional results for their clients. The awards are open to any company who is passionate about great marketing and embracing The Drum community and is judged by 14 top industry professionals.  Read more > Dr Martens campaign is music to fans ears Our rewards Our work Dr Marten’s campaign is music to fans ears with £30 towards a gig with every pair Dr Martens launched their latest promotion last month offering customers the chance to claim up to £30 cash back from their concert ticket – proving these boots were really made for gigging. The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket.  The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert. The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket.  The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert. sports marketing activation door to door sales job description cheap promotional items Marketing Team Training, Celebrity Event Management Services b2b branding personalized promotional items event management jobs in bangalore event promotions marketing a brand    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Frequently Asked (read Annoying) Questions (FAQS) in Digital Media Planning – Series 1

Posted in Digital Media Planning & Strategy

Q1.  I am not able to see my banner? I tried refreshing the page too.

I am sure every digital planner has faced this question at least once. I want to put this possible reason for it in black & white for all clients who don’t understand the reason behind it and for everyone else who needs a ready made answer for the same.

Here are the some of the possible reasons (when you buy on CPM):

1. You might not have bought sufficient no. of impressions as compared to what the selected site delivers and what other brands might have bought. This happens usually when there is a budget constraint & clients still insist on buying high traffic sites with choosing some presence versus no presence.
2. Impressions might have been spread thinly over a longer duration making your SOV (per day basis) too low.

3. Check the frequency cap in case you are trying to see the banner again.

4. In case you are running on an Ad Network, it’s difficult to control where and when your ad would appear.
5. Try clearing your Cache (CTRL+F5).

6. Check if there is a road block or a fixed buy running for that particular day by another advertiser.

If all the above things are in order, do check if your campaign is really live. This question really ranks high of annoyance, especially when you have made the presentation and secured the media approval.

Q2. What is our SOV on digital?

For CPM Deals:

This question is result of too much traditional media (TV & Radio) exposure for clients. In offline media, inventory is limited. You have content and in between you have Free Commercial Time or FCT. This FCT is available to brands. So out of 24 hours, only X time is allocated for commercials, which is limited. Demand is more than Supply. Hence, SOV becomes a good measure of presence. Compare this to online media. Most of the cases, Supply is usually greater than demand, especially for high traffic sites.

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