Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Subscriptions in pune

Mall & Market Activities Subscriptions in pune

Just because you’ve built it, doesn’t mean they will come   Mall & Market Activities Subscriptions in pune You finally have a powerful website that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience. Getting traffic is hard and doesn’t happen without you doing something to make it happen. The following 10 marketing activities will drive traffic to your website and turn it into a powerful hub for your web presence. 1. Optimize your website around your top keywords Before you do anything else to increase website traffic, you need to spend some time optimizing your content. Understand how people search for your products or services and then develop a keyword list that you use for all of your marketing activities. Optimize each page of your website around one keyword phrase. Use the Yoast SEO WordPress plugin to make sure you use it in your web page title, the meta description tag and appropriately throughout your content. Now dive deeper into keyword research and create a list that can be used for blog post topics and optimize each of them as well. 2. Blog regularly Blogging is not about churning out a lot of words. Blogging is about providing helpful content that attracts the right audience. If you know what your audience cares about, what pain they are in or what challenge they need help with, offer a solution through your blog. To ensure your content will make its way into the hands of those interested in what you have to say: Gather topics on what your audience needs and what questions they ask. Put your editorial calendar together that includes topics, dates to write, dates to publish and focused keyword phrase. Begin with a compelling headline that will entice the human reader first. A good headline will also help the search engines lead your audience to you. Tell a story with your writing so people stay interested. Make your writing easy to read and scan for important points. Use headlines and lists. Add an interesting picture that reinforces your message. Include a call to action, even if it is simply to leave a comment, offer other ideas or share the post. Don’t underestimate the power of blogging. It is a lot of work, but the value it provides to showcase your expertise and increase website traffic is worth the effort. 3. Promote and syndicate your content Don’t let your quality content sit dormant on your blog. Promote your content on your Facebook Page and then share it on your personal profile. Post your content on your LinkedIn profile and LinkedIn company page. Create an image post on Twitter to make your content more visible in the Twitter stream. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Revealed: Festival of Marketing 2015 top three takeaways Our thinking TLC Marketing reveal their top three takeaways from the Festival of Marketing 2015 As marketers we are constantly looking for innovative ways to engage with our audience, be it through social media, creative content, email, direct mail, or experiential experiences. At TLC Marketing we are always using the latest insight into consumer behaviour to inspire our campaigns and drive engagement for our clients. Below are our top three takeaways from the Festival of Marketing, including a couple from our clients at The Post Office and Direct Line. Read more > How to stand out from the Black Friday noise Our thinking How to stand out from the Black Friday noise This Friday (27th November) we will experience brand cruelty of the highest order. Retailers across the UK will be putting their reputation on the line, slashing prices and devaluing their products in a potentially irreversible sacrifice of brand prestige, in the name of Black Friday.  This move aims to increase sales in the run up to Christmas, however is this surge of aggressive discounting a viable strategy when you consider the negative publicity and poor consumer experience it is renowned for? Do consumers really want to be battling it out over the last remaining cut price television? Do they want to feel pressured into buying things they don’t really need? At TLC we know they don’t, and we’re not alone. High street giants have started to wise up by reducing their participation or scraping Black Friday all together. Read more > IDMA Loyalty Conference reveals how to show customers the love Our thinking Our work IDMA Loyalty Conference shows us how to show customers the love How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal. 1.The D-word In one word. Data.  But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect).   Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship. Read more > Reward mums with a life beyond motherhood – reveals survey Our rewards Our thinking Reward mums with a life beyond motherhood – survey reveals Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be “super-mums” at home, a new survey has revealed. The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals: •Women are disillusioned with being viewed only as mothers Read more > activate promotions and marketing door to door sales business cheap promotional pens Merchandising Exhibition and Trade Fair Stall Organisers branding agency nyc marketing products top event management companies promo agency marketing brands    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Anna Hazare’s Anti-Corruption Drive: What Can Brands Learn From It?

Posted in All About Brands

After 65 years of its independence, India has again seen unwavering and unrelenting movement in the form of “anti-corruption movement” led by a 74 years old guy, Anna Hazare. The movement saw people from all walks of the life coming forward in full support of Anna. Nature of this movement is different from what we saw in Egypt and recent struggle in other Middle East nations. It being a Non-Violent movement, world stood to see how World’s Largest Democracy responds to such an emotional wave. It looks like people of India have won this round of battle.

These movements (India, Egypt etc.) have something for Marketers trying to speak to their consumers. I am putting some of the things Marketers can learn from it

1. Vision:

Anna Hazare had or has a very strong vision of being a Corruption Free country; the vision which resonated with each and every one.

Brands also need to have clear vision of what they want to achieve. It is imperative to be always guided by its objective. We have numours brands who keep on changing what they stand for. Hence, they end up doing too many things without having any direction.

2. Clear Plan of Action:

Team Anna always anticipated actions by the govt against them. All along they knew what they are going to do. They responded with Jail Bharo movement when Anna got arrested, Anna fasted in the jail itself when the place to fast was not available, Kept on fasting until the parliament debated and agreed on the demands.

 Brands also follow a very clear and well drafted plan of action which is in line with overall brand vision. Be very clear in communicating the same with your consumers.

 3. Stick to Your Words:

Anna Hazare stuck to his words (going on fast on 16th Aug incase the bill not passed) when he ended his fast in April. He stuck to his word of fasting even when he was in jail until government relented and surrendered to his demands.

One of the most important concerns of consumers against brands is this only, brands not living up to their promises. Never betray your consumers and never act smart with consumers.

4. Keep Your Audience Engaged:

Beauty of this campaign is in how Anna Hazare egged people on by his small talks throughout. He managed to mobilize people across country.

Brands should also figure out a way to keep their audience engaged. This gives people the assurance that someone is out there for them.

5. Don’t Take Anything For Granted:

This movement amassed so many people simply because politicians of this country took its people for granted. They never expected people to one join the movement in huge number, two; they expected this movement will die down at its own.

Perhaps this is the most important lessons brands can learn from this movement. Never take your customers for granted. You will never know when they will turn against you. Nestlé’s social media goof up is a classic case in point.

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