Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Promotions in pune

Mall & Market Activities Promotions in pune

BRAND ACTIVATION   Mall & Market Activities Promotions in pune Fulcrum provides brand activation services to leading international & local brands of Pune. One of the core services that Fulcrum provides is brand activation whereby new and existing brands are ‘brought to life’ through state-of-the-art direct consumer approaches and proven event-driven marketing techniques. What are the benefits of brand activation? Creates a memorable experience attached to the brand, especially with intangible brands Gives the brand a stronger voice amongst competitors allowing for better consumer information selection Opens up an interactive channel of communication directly to customers from which insights can be elicited Supports any unique selling points communicated through other advertising and promotions Helps revitalize a brand and admonish previous misconceptions Fulcrum has successfully run brand activation campaigns in many different and sometimes challenging surroundings. Our specific ability lies in the shopping centre environment whereby we integrate visual, experiential, audio and retail stimuli into a seamless trail from the time the consumer enters to the time of leaving. About Fulcrum Advertising Fulcrum Advertising is an industry recognised and independent media planning and buying agency in Pune. Fulcrum Advertising Agency was established in 1968 as an outdoor media agency on modern lines with innovative ideas and organizational framework fit to meet the present day needs of outdoor advertising world. Fulcrum is fully equipped to undertake all outdoor advertising assignments i.e. outdoor media buying, nationwide merchandising, brand activation for our various valuable clients. We provide ourselves with our reliability and ability to always deliver on time and within budget. We are creative, innovative and customer focused. Employment of the most up-to-date technologies / materials to provide customers with the most attractive and effective outdoor advertising options available. Vision Values If You are about to choose your advertising agency, probably You would like to know, why you should choose us? Evaluate our benefits. Vision Fulcrum’s vision is very simple: To become the Pune’s leading advertising agency, offering the best experience for clients who require ‘measurable results’. Result Oriented Philosophy Our team is oriented to results. Creativity, visuals, originality are tools to achieve better results in communication and advertising. Experience In Market Our work experience starts from 1968. Use our advertising experience. Expertise We have implemented various projects for largest advertising Customers in Pune. They rely on us, we proved, that we are worth to rely on. Flexibility Saved Time Working with us you will get all communication services from our hands. You will save your time and therefore money and you will benefit from concentrated with experienced management. Saved Money Our rates are lower than rates of other nation wide advertising agencies. We save our customer’s money as our own. By placing your advertising message you can use our accumulated discounts. Also we will advise how to save money in advertising. Our Works Our works and managed projects can show more, than our words. See our works. Our Values Fulcrum is committed to upholding professional standards within the industry as well as loyalty to our clients and business allies. The firm’s mission, vision, and statements of values are based on, and take into account, standards already set by the founder. The founder has desgnated an inner core of non-negotiable values with regard to integrity, honesty and responsibilities to our community. We are company, that is goal oriented. We are worth to choose to if you value: …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Our Promotion Company’s Offering Sampling Pamphlet Distribution Event & Expo Support Roadshows Launches Pop-Up Shops Flash Mobs …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Our rewards Our work Press release Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Yakult is celebrating 80 years of bringing culture to its customers by rewarding them with a 6-month ‘Culture Pass,’ in conjunction with leading promotional marketing agency, TLC Marketing UK. Yakult is offering customers an exclusive opportunity to claim a 2 for 1 Culture Pass to over 350 cultural, educational and historical venues across the UK as part of its 80th anniversary celebrations.   Read more > TLC Marketing UK makes UK Agency Award shortlist Our thinking Press release TLC Marketing UK makes UK Agency Award shortlist We’re over the moon to be shortlisted for a UK Agency Award 2015 – in the Direct Marketing Mail campaign (for an agency promotion) category – for The Campaign for Added Value Everywhere. The UK Agency Awards is the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown.  The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK, and are judged by 30 leading in-house professionals in marketing, communications, advertising and digital from some of the UK’s biggest and best brands. Read more > TLC helps AA customers go miles more with their latest summer promotion Our work TLC helps AA customers go even further with latest promotion The AA is helping its customers make the most of summer by offering them their first 100 miles of fuel for free! UK’s most trusted brand and most popular insurance provider is rewarding customers who purchase car insurance with a £20 prepaid MasterCard,® to spend on fuel.  The rationale being that you can get your first 100 miles of a UK road trip on £20 courtesy from the AA. Once the customer has registered and activated their prepaid card, it will be valid for 12 months.  The first round of the promotion finished at the end of July, with the second round commencing for the whole of September.  We’re really looking forward to seeing the results.  Watch this space. Read more > EE make fitness a lifestyle with free Fitbit Flex and £50 to spend on sporty accessories Our rewards Our work Olympic inspired rewards TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign. The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset. Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer. Read more > marketing activations group door to door sales representative cheap promotional products no minimum Product Launch Activities Product Launch and Promotion Services brand activation case studies cheap promotional items wedding planners promotional event ideas new product launch ideas    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Microsoft Yahoo Search Marketing Deal

Posted in All About Brands
There’s been lot of buzz around new Microsoft-Yahoo Search Marketing Deal. Deal is making waves in digital industry. As experts are saying, it is move to counter the search giant called Google. Both, Microsoft & Yahoo, are touting it a great move to break the monopoly of Google and offer users a better search experience.

I have another angle to talk on this deal.  Here are my points:

1. Google remains top of mind of almost every net user. In India, Google has more than 70% share of the search pie. Rest is all scattered between Yahoo, Microsoft and other players. How is this deal going to topple Google from users Top of Mind is something would be very interesting to see? I think, this will decide about the efficacy of this deal.
2. Let’s talk about User Experience. Both Yahoo n Bing, they don’t allow me to refine the search query whereas Google gives the user to refine their search results by using the Broad Match, Exact Match in search query etc .  Google also allows the users to search for something “within a particular site”. Something which is missing in Bing as of now.

The chart below shows traffic on various search engines in India. Google is way ahead of the race

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APPROACH
Call it chemistry or magic, our team enjoys producing innovative work. We believe creativity is not a one-department function. It’s a way of life for all of us. The world does not need another generalist agency. It is specialization that has been the key to our success. Expertise of our people is the only valid reason why multinational brands, although aligned with their global advertising agencies, still prefer to work with us.

ADVERTISING
What differentiates good from great is the big idea. And big ideas don’t pop up like light bulbs in the minds of creative people. They require research, customer insight, strategic thinking and outstanding creative thinkers. For over a decade now, we have worked with the best of brands making their cash registers ring constantly. We are passionate about every single brand we handle big or small and this has resulted in creating outstanding communication solutions.

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