Door to Door Campaign Archives - Brand Activation and Brand Promotions

BTL Promotions Outsourcing firm in pune

dilipfulcrum — Sat, 15 Oct 2016 12:11:14 +0000

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.

Mall & Market Activities Activities in pune

BRAND ACTIVATION Mall & Market Activities Activities in pune Fulcrum provides brand activation services to leading international & local brands of Pune. One of the core services that Fulcrum provides is brand activation whereby new and existing brands are brought to life through state-of-the-art direct consumer approaches and proven event-driven marketing techniques. What are the benefits of brand activation? Creates a memorable experience attached to the brand, especially with intangible brands Gives the brand a stronger voice amongst competitors allowing for better consumer information selection Opens up an interactive channel of communication directly to customers from which insights can be elicited Supports any unique selling points communicated through other advertising and promotions Helps revitalize a brand and admonish previous misconceptions Fulcrum has successfully run brand activation campaigns in many different and sometimes challenging surroundings. Our specific ability lies in the shopping centre environment whereby we integrate visual, experiential, audio and retail stimuli into a seamless trail from the time the consumer enters to the time of leaving. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services DATA Demographic and geographic filtering Look-a-likes Database Building Data Enrichment Analytics & Insights Product Sales Vouchering & Loyalty Lead Generation Profiled SMS & Email Surveys Field Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail marketing activation manager how to sale door to door promo items Product launches Roadshows Organisers brand activation examples company promotional items event management jobs in mumbai food promotion ideas for launching a new product

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Door to Door Campaign And Atl Programs Professional in pune

dilipfulcrum — Sat, 20 Aug 2016 13:35:24 +0000

Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.

Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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What Idiot Box Cant Do For Commercials But Online Can?

Posted in Digital Media Planning & Strategy
This paper looks at exploring digital medium for the same commercials we see on TV. Video is the hottest new format for online advertising. Thanks to emphasize on infrastructural development, no of high speed connections are increasing day by day. According to TRAI, no of people of using broadband connections were 5.65 million by end of JAN 09. TRAI defines a broadband connection a connection with a minimum speed of 256Kbps. This makes consumption of online video rather easy. Thats why the consumption of online videos has consistently going up. Thats why YouTube is such a success today. Following table shows the last year video views and expected video views in this year.

Content Category

User Generated Video Content

Premium Branded Video Content

Non Premium Branded Video Content

Total VIEWS
Source: Vdopia*

I have put a all possible points of comparison for everyones reference. And here is what they look like.

Comparison Between Commercial On TV Vs Commercial On Online Medium

Parameter

Reach

Frequency

Assurance of Ad Exposure

Targeting
Audience Involvement

Scope Of Innovation

Primetime Concept

Whos Watching Your Commercial

How Are Advertisers Charged

These are some of the quantitative differences between the two mediums. There are qualitative differences also like most of the young working professional are in office most of their time. Hence makes complete sense to run your commercial on online medium.

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dilipfulcrum — Wed, 10 Aug 2016 22:35:27 +0000

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dilipfulcrum — Wed, 10 Aug 2016 22:34:30 +0000

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dilipfulcrum — Wed, 10 Aug 2016 22:33:33 +0000

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dilipfulcrum — Wed, 10 Aug 2016 22:32:42 +0000

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dilipfulcrum — Wed, 10 Aug 2016 22:31:12 +0000

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dilipfulcrum — Wed, 10 Aug 2016 22:30:17 +0000

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dilipfulcrum — Wed, 10 Aug 2016 22:29:15 +0000

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dilipfulcrum — Wed, 10 Aug 2016 22:27:27 +0000

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