Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Representation in pune

Mall & Market Activities Representation in pune

About Us   Mall & Market Activities Representation in pune Who we are? fulcrum offers Field Marketing and Direct Consumer Services specializing in custom made programs created to turn knowledge into increased sales and brand awareness. Established in 2007, the company has been successful in delivering quality services to its clients. The Company operates within the marketplace, not the boardroom and it is used by a wide range of clients as a dedicated field marketing team responsible for executing in-field support programs. The most important element in ensuring success of any project is its Human Resources. fulcrum has a track record of success in the Field Marketing business. Professional and focused merchandising is synonymous to market growth and success and can only be achieved by professional team members delivering top quality service at all times. Our Major Business Abbott 87% Shield Corporation 73% Mehran Food & Spice Industries 64% Mission & Vision In today’s fast-paced world of competition, fulcrum Marketing is leading the way with our goal to offer new ideas and better solutions in the field of marketing services. Business environments are changing more rapidly than at any other time in history, affecting businesses’ ability to keep pace and evolve competitive strategies. On the other hand, organizations are facing a planning paradox; the faster things change, the more difficult it becomes to plan. Yet the faster things change, the more important strategy (and its planning) becomes. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Promotion Models Brand Ambassadors Hostess Staff Exhibition Staff Hospitality Staff In-store Sampling Leaflet & Product Delivery Event Managers …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail marketing activation definition door knocking sales promo item Promotions Team Upanayan Ceremony Organisers activations marketing trade show giveaways top companies event promotion companies product launch ideas marketing    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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I was just browsing on internet that I came across Idea Rocks India digital campaign. Just out of curiosity, I clicked the banner. I really liked the thought of FIRST ONLINE SINGING CONTEST, per se. But the execution of campaign has killed the essence of the concept. An idea is as good as its execution. IDEA forgot this. According to me, there are several implementational flaws in the campaign which flout both Digital & Branding Rules.

IRI is a big property that can be leveraged for a long time in taking this brand forward. Not having its own website, is the first basic fundamental mistake. Second, putting your brand as a microsite on MSN(or any other site) is the second mistake. Idea must have saved money and effort in doing this, but they have done a wrong thing to the brand. Redirecting users to this temporary site would mean losing out on an opportunity to engage the pre-qualified users in better way on the brand site(IRI), which is missing in this case. In an era where brands are trying hard to create communities/be part of communities, IDEA so far has kept users apart from making one such community. All thanks to the digital strategy.

What would happen to the site once the campaign is over? The digital agency is more at fault than the brand. Digital Specialists are not supposed to do these stupid mistakes. MSN does not provide any number on Impressions burnt etc. So measuring the performance in its entirety might be a big problem.

Wat saddened me the most was to see Microsoft promoting their “SILVERLIGHT” product at the expense of brand’s money.

Digital can give brand the leverage which no other medium can offer. Digital strategy should be conceived  considering the overall brand strategy. Any communication effort should add to the brand, not take it away from the brand.
How much this campaign would help the brand, I have my own reservations.

But the good news for the brand is that all is not lost yet. They can still retrieve themselves. But would take a lot of strategic thinking which has so far been missing. It would surely take an idea to change IDEA’s life now.

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Event management consists of all the activities related to running and coordinating any type of private or corporate events, such as conferences, exhibitions, trade shows, fashion shows, product launches, training events, networking events, etc. Event management includes several stages: event design, planning, coordination, execution, follow-up, and evaluation. Common event management activities include planning, budgeting, scheduling, selecting venues and vendors, coordinating event production, contracting speakers or entertainers, and planning the event decor. Some companies organize their own events, whereas others outsource event management companies or PR agencies.

Are you hosting a networking event for companies in your industry? Will you be organizing an international conference? Are you planning for the annual party where you will be giving public recognition to your best staff? Event managers can help you create events of all sizes, for any kind of audience. Will you be launching a new product line soon? If so, you will need a professional launch event that showcases the qualities of your products. Are you already thinking about your next fashion show? An experienced event manager can help you design and plan it, from A to Z.

Event management companies rely on seasoned event managers, a large network of suppliers and vendors, as well as event marketing skills. As such, event management companies help you save time and money, while offering you and your guests a flawless experience. By working with an event manager, you will be able to reclaim your time and use it on other important projects. Also, by letting a professional event manager apply their best skills to your event, you will demonstrate your company’s commitment to the values of professionalism and effectiveness.

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