Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Campaigns in pune

Mall & Market Activities Campaigns in pune

Strategy and Planning   Mall & Market Activities Campaigns in pune Even a massive brand can fall if its not backed by a marketing strategy and planning. We at Fulcrum, have seasoned planners and strategists who have a vast experience in the field and have worked with the best to bring out the outclass strategy and planning solutions for the brands we serve. Brand Activation We have the largest footprint in Fulcrum, Rural being our power, we are capable of delivering Brand activation solutions to the global brands. From detergents to beverages and tea to solar systems, we are ready to take any brand on ground and deliver the brand message in a way that it fuses into the lives of the consumer. We don’t just play the informers, we bring to life a brand experience to be remembered and cherished for years to come. Fabrication Our well equipped, state of the art fabrication setups allow us to create masterpieces, from hoardings to branded vehicles and stalls to larger than life floats and cinemas, our fabrication unit ranks among the top fabricators in the country delivering high paced quality setups and vehicles for multi purpose usage. Sales and Distribution We have our arms spread throughout Fulcrum and even the remotest places where conventional distribution cannot reach, this serves as a pro when we talk about our reach and accessibility. Sales and distribution is one our flagship service backed by our wide spread team of DCRS, Area Managers and outlets. Rahbar has been titled as the Fulcrum’s largest Rural Sales Force and is effectively serving over half of the unreached Fulcrum.  Digital – Social Media / Software solutions With the times changing, we are always ready to adopt new techniques and elements that could help take us into the next century with pride. We offer high paced and advanced Social Media services that include adverts, messages, activity pages, mobile messaging, digital portals and software development. We proudly announce to have the largest database of retail outlets in the rural Fulcrum collected through our retail mapping team and ready to bring dramatic changes in the life of any brand. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Capabilities Advertising Brand Identity Crisis & Issues Management Creative Design Customer Analytics Cause Related Marketing Digital Media & Search Marketing Direct Marketing Digital Production CRM Digital Marketing Experiential Marketing Healthcare Advertising Internal/Employee Communications Loyalty Marketing Media Relations Mobile Marketing Public Affairs Promotional Marketing Public Relations Retail Design Relationship Marketing Shopper Marketing Social Media & Marketing Strategic Planning Sustainability Sales Promotion Sales Acceleration Trade Marketing Viral Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail what is brand activation in marketing door to door sales people promo products Product sampling Stage Shows Organisers b2b agency cheap promotional products event management colleges in mumbai co promotions brand launch ideas    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Views Per Year 2008

2000 Million

1200 Million

600 Million

3800 Million

TV

High Reach.

Can’t be defined with before the start of a campaign with precision. Frequency is generally an average frequency.

Audience may or may not see the ad.

Channel mix is chosen with higher affinity of user with the channel but spill over can’t be completely ruled out.

Passive

High with higher cost but zero interactivity.

Cost for running commercials varies with Prime Time & Non-Prime Time.

Your TG or your TG with the family. Thus, spill over.

You get charged on no of spots you run irrespective of who saw & who didn’t see your ad.

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