Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Activity in pune

Mall & Market Activities Activity in pune

BRAND ACTIVATION   Mall & Market Activities Activity in pune Fulcrum provides brand activation services to leading international & local brands of Pune. One of the core services that Fulcrum provides is brand activation whereby new and existing brands are ‘brought to life’ through state-of-the-art direct consumer approaches and proven event-driven marketing techniques. What are the benefits of brand activation? Creates a memorable experience attached to the brand, especially with intangible brands Gives the brand a stronger voice amongst competitors allowing for better consumer information selection Opens up an interactive channel of communication directly to customers from which insights can be elicited Supports any unique selling points communicated through other advertising and promotions Helps revitalize a brand and admonish previous misconceptions Fulcrum has successfully run brand activation campaigns in many different and sometimes challenging surroundings. Our specific ability lies in the shopping centre environment whereby we integrate visual, experiential, audio and retail stimuli into a seamless trail from the time the consumer enters to the time of leaving. About Fulcrum Advertising Fulcrum Advertising is an industry recognised and independent media planning and buying agency in Pune. Fulcrum Advertising Agency was established in 1968 as an outdoor media agency on modern lines with innovative ideas and organizational framework fit to meet the present day needs of outdoor advertising world. Fulcrum is fully equipped to undertake all outdoor advertising assignments i.e. outdoor media buying, nationwide merchandising, brand activation for our various valuable clients. We provide ourselves with our reliability and ability to always deliver on time and within budget. We are creative, innovative and customer focused. Employment of the most up-to-date technologies / materials to provide customers with the most attractive and effective outdoor advertising options available. Vision Values If You are about to choose your advertising agency, probably You would like to know, why you should choose us? Evaluate our benefits. Vision Fulcrum’s vision is very simple: To become the Pune’s leading advertising agency, offering the best experience for clients who require ‘measurable results’. Result Oriented Philosophy Our team is oriented to results. Creativity, visuals, originality are tools to achieve better results in communication and advertising. Experience In Market Our work experience starts from 1968. Use our advertising experience. Expertise We have implemented various projects for largest advertising Customers in Pune. They rely on us, we proved, that we are worth to rely on. Flexibility Saved Time Working with us you will get all communication services from our hands. You will save your time and therefore money and you will benefit from concentrated with experienced management. Saved Money Our rates are lower than rates of other nation wide advertising agencies. We save our customer’s money as our own. By placing your advertising message you can use our accumulated discounts. Also we will advise how to save money in advertising. Our Works Our works and managed projects can show more, than our words. See our works. Our Values Fulcrum is committed to upholding professional standards within the industry as well as loyalty to our clients and business allies. The firm’s mission, vision, and statements of values are based on, and take into account, standards already set by the founder. The founder has desgnated an inner core of non-negotiable values with regard to integrity, honesty and responsibilities to our community. We are company, that is goal oriented. We are worth to choose to if you value: …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. 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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Views Per Year 2009

5000 Million

3300 Million

1000 Million

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Online
Moderate Reach but increasing steadily. Currently 40 Million people.

Can be defined with precision before the start of the campaign. Frequency is highly controllable here.

Exposure is guaranteed.

Demographic targeting possible which ensures zero spillover.

Active

High with relatively lower cost with high scope of Interactivity.

There is no such concept of Prime Time. Internet is always prime time.

Consumption is individualistic.

Online give throw up an ad only when you request a webpage. Hence, more accountable. Online give you an option wherein you pay only when user sees your ad 100%. You don’t pay anything if someone leaves your ad in between.

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