Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Audit in pune

Mall & Market Activities Audit in pune

Services   Mall & Market Activities Audit in pune Being one of the recognized brand activation agencies in pune, we’ve applied our expertise in School & College activities, CRM, in-store and out store promotions, events, sales promotions, and shopper marketing to create powerful consumer engagements that drive bottom-line market success. While we are often called multi-channel marketing experts, we are – at our core – experts in creating connections that count. We are in service of creating fun, inspired ideas that get consumers to engage and transact. We specialize in: Apartment Arena School Programs Mall Activities In Store & Out Store Promotion Event Management Customer Relationship Management (CRM) Home Gathering Expo Stall Managment Brand Awareness Program Road Show / Floats Promotional Items Supplies Fabrication …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing STAFF ROLES SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail what is activation in marketing is door to door sales legal custom promo items Promotional Merchandising Baby Shower Decoration Services ias com branded promotional items companies event promotion websites product launching ideas    

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Door to Door Sales
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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Pepsi’s Spoof On Thums Up

Posted in All About Brands

With summer setting in, cola giants have really turned the heat on each other. First, coca-cola’s  Sprite spoofing Pepsi’s YOUNGISTAN campaign(http://www.youtube.com/watch?v=0_N-FVryV1I). Following the suit was Pepsi, taking on Thums Up commercial(http://www.youtube.com/watch?v=fJxTQvdTsIY). I really enjoyed watching Pepsi’s answer to Thums Up. Must say, it’s a good job by ad agency. But there is flip side to it also. It is the first time when Pepsi as a Mother Brand has taken on any such spoof.  Coke, as a main brand, has never deviated from the brand vision. They let the other brands( Thums Up, Sprite) to take care of all such campaigns. Pepsi should have avoided this direct confrontation. The spoof(Sprite) could have been easily taken care of by any of their non-cola brand like Mountain Dew. 
But what I am sure is that both the brands will add to each others GRP’s. But who takes the cake is still remain to be seen. Lets just sit and enjoy the summer while both the brands are sipping each oth

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