Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Executive Coaching in pune

Mall & Market Activities Executive Coaching in pune

all starts with the big idea   Mall & Market Activities Executive Coaching in pune We create immersive brand marketing campaigns and then bring them to life across multiple channels, building the long-term emotional connections that form the backbone of strong brands. It all starts with a BIG IDEA. Lightbulb moments Brand Activation is all about coming up with the big ideas that will work at every touchpoint along the path to purchase. From MasterCard’s ‘Priceless’ to The Lynx Effect, big ideas are at the heart of every successful brand. We love them: those brilliant flashes of inspiration when you strike upon an idea that just works. We thrive on the challenge of coming up with these big ideas, and then working out how we can bring them to life in-store, online, and everywhere in between. People forget what is said and done, but always remember how they are made to feel We bring brands to life. Through face-to-face engagements, we deliver your brand messages wrapped in positive, memorable experiences. Our marketing acumen has taught us that the best experiences use stories to connect with people on different levels. We strive to create brand experiences that engage all the senses: seeing, hearing, scenting, touching and tasting. Immersive experiences that stay true to brands’ Big Ideas are the ones we all remember. Push the button Digital activations are the fastest growing segment of the market. We actively search out new ways to amplify every marketing campaign’s reach digitally – through websites, apps and social media. Keeping our fingers on the pulse of the latest technology innovations, we’re committed to finding original ways to increase awareness, brand penetration, talkability and return on investment. We turn shoppers into buyers With over 10 years’ experience, we know how to influence consumers within the in-store environment to increase brand awareness and drive customer loyalty. When we’re challenged with delivering in-store campaigns, we aim to hit the sweet-spot where the needs of shoppers, retailers and brands intersect, enabling us to deliver measurable and long-lasting results. Managing the pune’s biggest database of promotional staff, we have all the resources needed to deliver a marketing campaign that translates into instant results for your brand. We regularly create 250+% sales uplifts, and have helped countless new brands achieve their target market share ahead of schedule. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail b2b marketing door to door sales description product promo Rural Area Activities Mandap Decoration Services activeion company branded promotional products marriage event management event 360 product branding    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Mobile Search: Is it a next big thing?

Posted in Digital Media Planning & Strategy

A week ago, I came across an interesting article on Mobile Search. It prompted me to explore this topic a little further and put it up on my blog for further discussion. Mobile search probably is the next significant value creation opportunities for mobile operators around the world. According to Mobile Marketing Association, nearly 2 billion global mobile devices users are poised to use it as a primary means of accessing information. Now let’s look at how Mobile Search differs from Internet (read PC) Search

Mobile devices are always on and always available.
Call completion can directly connect you with marketers.
Mobile search is coupled with immediate purchase intention.
PCs come with big screen which can show multiple search results with lot more detailed information as compared to small screen of a Mobile.
PCs have large and much comfortable pointing tools like mouse, touchpad as compared to a mobile device which usually has a compact keypad.

Internet search will always cover broad category searches than mobile. I think mobile search will be useful in finding out VAS services like wallpapers, ring tones etc and Mobile search will be very handy when it comes to local search e.g. finding information about local addresses, and local restaurants etc while traveling will be a huge plus for mobile search.  But mobile has a solid advantage over internet which is personal Now what does this mean? This means more relevant results pertaining to their user’s demographics, behaviour patterns and personal interests. Am sure this would more opportunities for operators to make money. I don’t know how exactly they would leverage this. Another thing that I wanted to explore is the difference in the role of Mobile Search and Internet (PC) Search in Purchase Cycle. Though there is no quantifiable proof to it, but I still feel that mobile search is more likely to result in immediate action (enquiry/sale) than internet search. Probability of users searching for brand related keywords might be higher than generic ones. Also, we might see some new metrics in case of Mobile Search in addition to PPC. Mobile Search might see performance driven metric. Mobile search is still very new especially in India. But with more no of people using mobile internet than pc in India, it presents various opportunities to marketers, operators and surely for mobile users.

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