Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Research Training in pune

Mall & Market Activities Research Training in pune

Campaign Management   Mall & Market Activities Research Training in pune We owe our reputation for excellent campaign delivery to these guys. They’re responsible for organising your campaigns and ensuring each one runs smoothly, troubleshooting any emerging issues as they arise. They’ll ensure you receive regular reports on how things are going – if you want them, that is – and when everything is over, help you evaluate how it went Operations We boast a large Operations team, who spend their days supporting the Campaign Management team. They manage our huge staffing database, ensuring that the right people are carefully selected to represent your brand, and doing a lot of the legwork involved with ensuring your campaign runs according to plan. Creative Our Creative team of talented designers, artworkers, writers and researchers love getting their hands on new campaign briefs, and they get a real buzz from seeing their ideas brought to life in your brand activations. Constantly on the lookout for design and experience inspiration, the team relishes the chance to come up with effective and surprising concepts; all deliverable within brand and budget guidelines. And, once the concepts become reality, our studio will work with you to design and produce the supporting materials that will set your campaign apart. Digital Our accomplished Digital team are experts in strategizing and developing ways to extend your brand’s consumer interactions, using their expertise and knowledge to add richness and depth to your campaign through websites, databases, microsites, and apps. Working closely with Creative and Campaign Management colleagues, they devise social media strategies that will grow your brand’s visibility and presence online for a single activation and an on-going basis. Production If you really want to immerse someone in your brand, you might literally need to surround them with it. When it comes to creating environments, your imagination is our only limit – just ask the clients who’ve won awards for the exhibition stands, roadshow experiences and POS we’ve created for them. The devil is in the detail, so we take care of that too – leaflets, uniforms, costume characters, that sort of thing. We’ll work with your budget to produce everything your campaign needs and if we can’t make it ourselves, we’ll find someone who can. Logistics and warehouse With massive modern warehouse facilities and a flexible fleet of vehicles, we offer full logistics and storage support for your campaigns. Whether you need us to carefully store, pack and distribute your perishable samples or high-value technology products, or you simply need costumes and demonstration items sent out to hundreds of personnel, we can help. Field Support Our Field Support team are our eyes and ears in the stores and on the street, making sure everything runs smoothly during your campaign activity. They’re responsible for reconnaissance visits to new or potential sites, support and training field visits, troubleshooting emerging issues and documenting campaigns through mystery shopping, photography and videography. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail b2b branding benefits of door to door sales promo goods Sales Coupons Promotions promotion in marketing marketing promotional items event management courses in kolkata promotion manager brand products    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Brands and Blogging

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Brands and blogging don’t enjoy a marriage made in heaven. Blogs have the power to change behaviour. If your brand is going to blog you need to understand what you want to change about it. This is uncomfortable because brands usually like changing consumer behaviour not the other way round. There are no ‘old’ or ‘new’ media – there are communications media and social media. Communications media are the natural habitat of brands. Their use of social media is problematic. Social media demand that you trade control for influence. Unless brands are happy with this they should stay out of social media.  Just use it to listen to the conversation. Social media is all about conversation. Brands only have a role if they can make the conversation more interesting. Media is only interesting as content distribution vehicle. And increasingly it will be free to use. Measureability of social media is an issue for brands. So far, social media can’t be measured so lets stop trying. We have to get comfortable with managing the immeasurable.

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