Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Mall & Market Activities Sales Training in pune

Mall & Market Activities Sales Training in pune

Hello. We’re Fulcrum and we are an   Mall & Market Activities Sales Training in pune award-winning brand activation agency. We work with brands (big and small) to produce integrated marketing campaigns that get noticed. But more importantly, our ideas get people to act. That may be through shopper, experiential, CRM, content, sponsorship and B2B, or any other form of relevant media. The fact is, today’s consumer can shop everywhere and anywhere. Everything is an opportunity to buy, so if you want to reach people you have to work that little bit harder. To differentiate the brands we work with, we develop a deep understanding of consumer’s behaviours, needs, wants and motivations. Once we’ve done this, we can then determine why they buy, not just what they buy. We call this MeCommerce. And we’re not alone in our thinking. Fulcrum is part of the Leo Burnett Group, one of the most innovative and exciting communication networks on the planet! What we do Put simply, we help brands of all shapes and sizes connect with people. We do this in every channel and every sector, but always in the one that’s most relevant – be that shopper, experiential, direct, content, sponsorship, B2B or anywhere else for that matter. And, because we’re doers as well as thinkers, we’ve got our own 5,000 strong team of event staff plus a 25,000 sq.ft logistics facility. So you can be sure our campaign executions are as good in real-life as they sound on paper. Direct Customer loyalty isn’t something you can achieve in five minutes. So we help our clients establish long-term relationships with their customers, using super-smart insights to tell your brand story then produce challenging creative that makes it stick. (While never taking our eye off your ROI, of course). Experiential Sometimes you’ve just got to get out there if you want your brand to be noticed. That’s why we create some of the most engaging, live, interactive, social experiences around. Bringing your brand to life, changing behavior and making emotional impressions that last. Shopper We might not have a PhD in neurosurgery but we get shoppers. By that we mean we understand in today’s world of tablets, smartphones, laptops, mobile, digital and social media, shopping doesn’t just happen in an actual store. Which is why we’ve got the data to help find shoppers, and the creativity to get them spending, wherever they choose to fill their baskets. B2B We understand business people are people too – buying on emotion just like any consumer and then rationalising their decisions with logic. It’s why we always engage business customers as people first – with compelling ideas that cut through the jargon. (While never forgetting that they have to justify their decisions more than ever before.) Staffing We like to think that we’re nice people to work with, so we only employ nice people. In fact, we have one of the largest in-house full service staffing departments in the pune, with a 5,000 strong team of the most lovely, professional and experienced promotional talent. Sponsorship It’s not just about paying lots of money to have your brand emblazoned across a football shirt. (Although we can help with that if that’s what you want). We work hard to find and activate sponsorship opportunities that will help brands grow and get their customers to act. Changing perceptions, building trust and creating new opportunities while we’re at it. Come on, Fulcrum! Content We create content people actually want to engage with, not just another funny cat viral. So whoever you want to talk to, we’ll make sure you’ve got something interesting to say. Or watch if dancing donkeys is your kind of thing. What we do Put simply, we help brands of all shapes and sizes connect with people. We do this in every channel and every sector, but always in the one that’s most relevant – be that shopper, experiential, direct, content, sponsorship, B2B or anywhere else for that matter. And, because we’re doers as well as thinkers, we’ve got our own 5,000 strong team of event staff plus a 25,000 sq.ft logistics facility. So you can be sure our campaign executions are as good in real-life as they sound on paper. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail b2b ????????? working door to door sales company promo items Sales Promotion brand activation proposal promotional items for business best event management 360 events branding a product    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Monthly Archives: February 2007

View Through As A Branding Metric?

Posted in Uncategorized

When advertisers evaluate media spending, their main concern is return on investment. Online advertising is particularly measurable in this regard because immediate responses to an ad can be measured directly from the click to the purchase. Online advertising is also responsible for driving additional ROI by branding effect created by online ads which are not clicked by the user. Many advertisers do not track this effect which, if measured properly, can help in evaluating properly the performance of this medium.
Advertisers or agencies have stuck to CTR (which I guess is a DR metric).  For e.g. CTR of 4% is  considered to be good. But what about rest of 96%. Why is it not being accounted for? 96%  users have not clicked the ad but it does not mean that all of them have not seen the ad at all. This ad must have created some branding effect (awareness, recall, strengthens loyalty etc).  And users from this 96% may be buying your product/service after watching your ad but they are not being accounted for. For a campaign whose purpose is branding only, view through becomes important and cant be ignored.

At the same time, when we are touting the advantages of view through, issues pertaining to measurement of View Through should be answered before we go onto implement the same. One such issue is how do we separate users who directly visit our website regardless of if they have seen our ad or not.  For example, assume you are advertising a campaign online. Within the same duration, many regular users, who anyways visit your site, would also visit irrespective of ad exposure. How do we make that distinction? Answering such issues can help advertisers/agencies in evaluating their media spending.

How do we calculate View Through is another issue which we need to look at. In the end. we know that View Through effect does exist but how much does it add to the 

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