Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities agency in pune

Lead Generation Activities agency in pune

ABOUT US   Lead Generation Activities agency in pune Fulcrum Event Talent & Staffing is a nationwide event staffing company that provides temporary staff for brands, agencies, tourism groups, trade shows, marketing tours, retail, conferences, fairs and festivals.  Our organization has been staffing events for more than a decade, exceeding more than 1 million event hours.? Fulcrum Event Talent & Staffing has unique access to event training, logistics, operations resources not available to other staffing agencies, and as a result, Fulcrum staff consistently out-perform their peers. We are a people-oriented business, and Fulcrum’s purpose is to provide a positive personal experiences, for our clients, our staff, and consumers.  …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail brand activation companies door to door sales illegal business promotional products Society Activities brand activation events business merchandise event organisers in bangalore promotional events jobs product and brand management    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

It’s about engaging consumers at an emotional level and driving them to take action.

Brand Activation a relatively new “term” in the industry, there is much debate around the exact definition of Brand Activation. It’s pretty simple really; it’s all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands.

“Brand Activation a natural step in the evolution of the Brands”

Brand Activation, is the Marketing/Brand activity that enables the consumers to live the life in the Brand Way.

every brand has a core identity and extended identity. the brand also stands for proposition. You take the brand identity and the proposition and blending those two you develop a brand activity/program in which the consumers get to live their life in the way the brand promises life to be.

Lets have an example to clarify brand activation.

Example can be the LUX beauty contest. Lux is a beauty soap. its proposition is to increase your beauty and the brand personality is the young sucessful beautiful women. the brand idnetifies itself with beautiful celebrities, i.e. film stars like Aishwaria Rai of India. combining all these brand elements you develop and implement Lux beauty contest. you select the most beautiful girl of the nation and she gets her crown from Ash. She wins loads of prizes from LUx, gets her cosmetics and other beauty products courtsey of Lux and lastly she gets selected for the new-face of next upoming film of Yash Chopra as the new debutant. If she really can prove herself then the tinsel-world is all hers and she becomes a STAR.

so you are taking an ordinary girl and making her a star courtsey of Lux. this is Lux Brand Activation. Making one girl live the life in the Lux way while stimulating the aspirations of million other girls, who dreams to be the star. they start to think “if she can be star why not me”. Well not every girl who uses Lux becomes star but they strive to be.

at the end of the day, all this is done to increase brand sales, awareness and loyalty.

have a look at some interesting Brand Activations in the recent times

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Out Credentials
We are proud to have built a reputation for being incredibly effective, creative, easy to work with and great value for money.
There’s nothing we like more than a challenge, no matter how large or small. We get the biggest buzz finding new ways to engage, drive loyalty, interest and sales for our clients

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