Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities company in pune

Lead Generation Activities company in pune

Need promotional staff? No problem!   Lead Generation Activities company in pune We have over 2000 vibrant, professional and reliable girls and guys on our books in all the major cities in South Africa for all your eventing needs. From brand ambassadors to hostesses, registration staff to models available for castings and photo shoots, waitrons to bartenders etc… we have you covered! We strive to provide peace of mind and professionalism to ensure your event and brand activations run smoothly, so as to give you, our clients, the maximum exposure form your event or activation. Through our vigorous screening processes, we ensure that all selected staff are perfect for each and every client, catering to their specific needs. Our elite level of service will exceed your wildest expectations. At Exige Promotions and Events, we are VERY passionate about what we do, and will go to great lengths to ensure your brand activation is a success. You can give us a like on Facebook here to be kept up to date with the latest promotions and events we have done. Follow us on Twitter here. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail brand activation companies in mumbai are door to door sales legal promotion business activation campaign promotional product companies event companies events & promotions brand new products    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Recently, Coca-Cola launched its energy drink, Burn, in India. Now, as part of the brand’s first on ground activation, the beverage giant has launched the Burn Car – a vehicle designed by ace automobile designer Dilip Chhabria – to conduct sampling of the brand. Actually, Chhabria has worked his magic on a Matiz this time.

Starting this week, three Burn-inspired concept cars will take to the roads in Delhi, Mumbai and Bengaluru.

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Ricardo Fort, vice-president, marketing, Coca-Cola India, says, “Innovation has always been the hallmark of Coca-Cola’s business strategy in India. The distinctive association to design the Burn Cars is yet another affirmation of our endeavour to connect with our consumers.”

Priced at Rs 75 for a 250 ml slim can, the drink is targeted at socially active and adventurous young adults. The car is designed to reflect the brand attributes including masculinity, potency, energy and primal characteristics. The car’s appeal is further accentuated with the presence of Burn’s unique flame iconography on its body. The brand flaunts its potency with the global tag line, ‘Can you take the heat?’.

On the occasion of the unveiling of the Burn Car, Dilip Chhabria says, “The primal, potent, sensual and energetic character of the brand, combined with its unique flame iconography, instantly sparked off a design idea for Burn. Looking at the end result, I am confident that the design of the car will find a special appeal amongst the youth.”

Besides being used for sampling, the car will also be a part of event sponsorships and community based marketing initiatives. While the company has no plans to use TV as of now, it will rely on out of home. Coca-Cola will focus on point of sales promotions at clubs, bars and restaurants to market the product.

Burn is one of the most successful energy drinks from the beverage giant’s global portfolio, with a strong presence in countries including Russia, Ukraine, France, Italy, Great Britain, Austria, Poland, the USA, Australia and South Africa. Burn was first introduced in Europe in the 90’s. Over the years, its presence has expanded to more than76 countries.

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