Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities Companies in pune

Lead Generation Activities Companies in pune

ABOUT US   Lead Generation Activities Companies in pune A place where Above the line meets Below the line Thru Concept-Marketing | Promotions and Events At your brand activation we turn LIKES into ENGAGEMENT through introducing interactive Concepts & Innovative Applications and Technology, making your brand activation a memorable step of a lasting relationship between brand and consumer. Thru the line Activations Agency CONCEPT MARKETING | PROMOTIONS | EVENTS We are not a promo agency… We are an Brand Activations Agency with a database of over 1000+ dedicated and screened, quality promotional staff. We provide staff who are trained to understand your brand and products. Changing the way you activate… through combining Innovative Concepts | Interactive Engagements | Quality Staff | Peace of Mind Management, awarding your brand with a tailored activation designed to suit your needs. Our Aim is to incorporate our activation elements into your bigger picture. Creating an interactive and engaging platform within to match and execute your vision and concept. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail brand activation companies johannesburg is door to door sales illegal promotional products for business b2b advertising agency merchandising products event organisers in mumbai promotional modeling name brand products    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

What is Brandactivation?

The definition: Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating:

1. intrest
2. trial
3. loyalty

New communication means are being introduced every year. It is clearly evident from this list of means that the marketing communication is a profession for well-trained specialists. PR, DM, Website, E-mail, Telephone, Print, Radio, TV, Outdoor advertising, Events, Retail, Brochure, Mobile, SP, Incentives, PS, Fairs, Spectaculars, Sponsoring, JP, Design, IC, TM, etc.

Opportunity: Most marketers are rigid and non-commercial

McKinsey published a report about the marketing profession, from which the following conclusions were drawn:

The reputation of marketers is at an all time low
Marketers are described by CEOs as undisciplined, non-commercial and rigid.
80% of the marketing plans is unsuccessful

This is great news for marketers that are commercial, are not rigid and are prepared to innovate. This creates opportunities. The McKinsey advice: shift the focus from the sales process to the buying process!

From Advertising Brands to Brand activation

Power to the People. This is the best way to describe the turnaround in marketing communication during the last 30 years. People have more choice than ever. They can get the products anywhere and can compare products and services down to the minute details. This requires a more intelligent manner of communication by companies. Simply advertising can be used to defend a market position in many cases, however, this creates no leeway for growth. And that is the aim after all.

The successful marketer then has to leave the safe haven of advertising and start activating. The means are available, the cases are there, the opportunities are there and the chances are there. And the good news is: more than 80% of the marketers is rigid and resistant to change, therefore there are plenty of opportunities to beat the competitors.

Why Brand activation

Activation shifts the focus to the core of marketing: stimulating the buying process. There are various reasons why this focus is so important and why advertisers opt for Brand activation instead of the traditional campaigns. Brand activation addresses the key issues in marketing.

Information selection

People filter the communication means they are confronted with. They simply ignore the majority of it.
People filter the communication means they are confronted with. They simply ignore the majority of it.

Relevance

Informing becomes communicating as soon as the message is relevant to the recipient. On account of the complete irrelevance of many advertisements, the Dutch people claim that they are more annoyed about advertising than pointless violence.

Experiences

Experiences are convincing. Also the experiences of others. Active reference on account of a positive experience with the brand is the most powerful instrument to activate people.

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