Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities consultant in pune

Lead Generation Activities consultant in pune

BRAND ACTIVATION    Lead Generation Activities consultant in pune We help brands to meaningfully position themselves in a flooded market through Creative and Innovative Concepts, Trained staff resulting in Effective Consumer Engagements. Quality Staff and interactions We provide staff who are trained to understand your brand and products. Our staff is equipped with etiquette, social and sales training. They specialize in communicating your message to the consumer and getting them to interact in an innovative way with your product. Creating an interactive and engagement platform within to match and execute your vision or concept. We offer an interactive way of getting your customer and building a database of your direct target audience through engaging brand interactions. Innovative Concepts / Engagements We recognize the importance of your products placement, and positioning in communicating your brand promise, your brand message OR value proposition. Your placement should be in an environment with which the product is displayed or used. Effective placement strategies (ie price, promotion, distribution, packaging, and competition) lead to *positioning your product with a trending product niche and create a distinct impression in the customer’s mind. We aid this designing Innovative Concepts that utilize technology and social media. Piece of mind Management We assign a campaign manager to deal directly with you, handling all your quoting project management, reporting and implementation requirements.During activations our brand Activists are overseen by our experienced Brand Managers. “Our communication structure is designed to ensure clarity and understanding at all levels, allowing us to set your mind at rest that your activation is being handled exceptionally and professionally by our staff. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail brand activation companies in india red door spa coupons promotional products business activation in marketing advertising items top event management companies in delhi events and promotions companies online focus groups    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

he creative platform or The Big Idea is the basis of a BA programme. This idea is coupled to an activity or activities that confirm the message. Media is used to create awareness of these activities. Interaction with the target group is stimulated via media like e-mail and internet. The sole aim here is: to stimulate: interest, trial, loyalty. Each programme shall be primarily based on one of these target groups.

Brand activation: deliver the proof

The claims ‘washes whiter than white’, ‘always at hand’, etc. are all really well-known, but it is still advertising. People think advertising is implausible, so these claims remain implausible. Until proven. A Brand activation programme supplies proof of the claim. Brand activation proves the claims that are made. Consider Red Bull and Extreme Sports, Amstel and the BallenBar, Unox and the New Year Swim. Getting attention for a brand message is becoming increasingly difficult. The new way is to prove the message. This does not only make the message credible, it also makes it distinctive.

Brand activation = Interaction

New media has caused a revolution in communication: the simplicity of interaction. Almost everyone has access to internet. Stimulate people to interact. A Brand Activation platform often has a site at the basis. The consumer accesses the site of his/her own accord and therefore wants contact. A wonderful opportunity to offer an experience that influences the buying process.

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