Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities Management in pune

Lead Generation Activities Management in pune

Incorporated in 2008, the company has grown to stamp its foot print as an effective Events Management Company. We have been able garner the best response with innovative and penetartive approach towards Brand Promotions and Events.   Lead Generation Activities Management in pune Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Is the customer the new CEO? Strategy director Tim Lawler reveals all Our thinking Our work Is the customer the new CEO? Strategy director Tim Lawler reveals his thoughts in The DRUM Our very own global strategy director Tim asks whether the customer really is the new CEO in industry publication The DRUM… With NPS fast becoming the go-to index of marketing ROI for CEOs – and other three-letter abbreviations on the march – it’s about time.     British Gas actually refer to NPS as being their “religion” and their (yes…) DNA. Metro Bank claims a 100% customer focus, citing profit as “the by-product of amazing customer experience”. Their aim is to “create fans not customers”. (Insight taken from Marketing Magazine’s CX Edge Conference). Read more > Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Our rewards Our work Press release Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK. Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer. Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs. Read more > Bosch hangs out a great offer with a summer laundry promotion through TLC Our rewards Our work Press release Bosch hangs out a great offer with a summer laundry promotion through TLC Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances. Rather than a purely cashback promotion, leading home appliances supplier Bosch  is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance. The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away. Read more > Adding value everywhere: TLC Marketing take home gold and silver trophies at the IPM Awards 2015 Our thinking Our work Press release TLC Marketing win gold and silver trophies at the IPM Awards 2015 TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  – Added Value Everywhere (A.V.E.). The IPM Awards are the promotional marketing industry’s most highly regarded awards  – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best ?Use of ?Innovation in a ?B2B ?Campaign ?Using ?Incentive or Promotional Marketing  Read more > We’re a ‘Recommended Agency’ thanks to our clients and the RAR! Our thinking Our work Press release TLC is a London ‘recommended agency’ thanks to marketing consultancy RAR! We’ve been highly rated by our clients and have achieved ‘Recommended Agency’ status! The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability. The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR’s website and rate us highly.  A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery. brand activation idea royal mail leaflet distribution new products launched global b2b ad merchandise parties promo staffing agencies product promotion methods    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Business Marketing

Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations.
Business marketing is the practice of individuals or organizations—including commercial businesses—facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.
Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways.
But think of all the transactions Dell had to go through to sell you that one computer.

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