Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities Promotions in pune

Lead Generation Activities Promotions in pune

Incorporated in 2008, the company has grown to stamp its foot print as an effective Events Management Company. We have been able garner the best response with innovative and penetartive approach towards Brand Promotions and Events.   Lead Generation Activities Promotions in pune Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing STAFF ROLES SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail TLC Marketing explains importance of relationship marketing Our rewards Our thinking TLC Marketing explains importance of relationship marketing Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers. TLC USA CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk ‘Relationship Marketing’ and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  Read more > Waitrose’s latest loyalty initiative allows shoppers to pick their own offers Our thinking Waitrose unveil “game-changing” personalised loyalty scheme ‘Pick your own’ Waitrose has unveiled a “game-changing” personalised loyalty marketing initiative as part of the latest move in the supermarket price war. So called ‘Pick your own,’ the programme allows customers to pick their own 10 products that they would consistently like to receive a 20% discount on.   Not only does it tap into the ever popular personalization trend, answering the common complaint that supermarkets only provide deals and offers that suit them, it also creates a discount that is clear and transparent. Read more > TLC Marketing ranks in top 200 HSBC Sunday Times International league Our work Press release TLC Marketing ranks in top 200 HSBC Sunday Times International league TLC Marketing Worldwide has secured a place in the sixth annual Sunday Times HSBC International Track 200 – ranked at No. 177. TLC Marketing Worldwide, based in Marylebone, made the acclaimed list, which ranks the UK’s mid-market private companies with the fastest growing international sales over the last two years.  It features a diverse range of companies, such as cheesemaker Wensleydale Dairy Products, travel search engine Skyscanner, architect Zaha Hadid, Oscar-winning visual effects studio Framestore, and Cath Kidston, the homeware and fashion retailer. Read more > Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign…(as well as the bumps and grazes that come with it) Our rewards Our work Press release Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug. Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online. Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more. Read more > innovative activation ideas leaflet drop new product launches 2013 best brand activation campaigns branded giveaways event organisers on events & promotions promotional plan    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Organizational Online Buying

Business to business commerce, manufacturers, wholesale-retail relationships, suppliers, vendors; all cogs in in the wheel of industry, were among the first to embrace online services and reap the rewards.
Today, online B2B services have become an integral part of business to business and business to consumer marketing strategies while originally its use was restricted to industrial/ capital-goods applications only.
Businesses must market their goods and services to other businesses exactly the same way a retailer must market to its end user or consumer.
Businesses use sales tools, advertising, direct sales, in-person sales forces and multi-media to market their products to other businesses, much of which is now conducted on line.
The only difference being that the consumer or end user is another business as opposed to an individual.

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