Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities Activity in pune

Lead Generation Activities Activity in pune

Incorporated in 2008, the company has grown to stamp its foot print as an effective Events Management Company. We have been able garner the best response with innovative and penetartive approach towards Brand Promotions and Events.   Lead Generation Activities Activity in pune Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Yakult survey reveals ‘cultured Brits’ Our rewards Our thinking Our work Press release Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits.  Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means. The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’ Read more > Be A Life Saver. No one deserves to die at sea. Our thinking TLC Trust launches refugee initiative Last year over 3400 people drowned fleeing for a better life.  One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help.  As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes.  Read more > Make consumers lives easier, happier and healthier to win the retail battle Our thinking Our work ‘The Meaningful Brands UK Retail Report 2015’ ranks the top 10 performing retail brands in the context of meaningfulness ‘The most meaningful retail brands achieve competitive advantage when their product, service and business ethic relate directly back to improving people’s lives at the individual level’ – reports Havas from their recent ‘Meaningful Brands UK Retail Report 2015.’  Interesting stuff.  But what does ‘meaningful’ actually mean? Being ‘Meaningful,’ according to HAVAS, is measured against three key areas:  1.Excellent product/service Read more > A good read can literally transport you miles away Our rewards Our work Kobo transports its readers with free flight E-book specialist Kobo are thanking each and every one of their customers by giving away a FREE European flight to one of 14 stunning destinations, when they purchase a selected Kobo product. From June, Kobo customers have been rewarded with one free return flight (including taxes) to a number of European destinations, when they purchased a waterproof Aura H2O e-reader during the promotional period. This promotion is a great way for customers to really ‘live the ‘Kobo’ experience’ – adding real tangible value to Kobo’s target audience, and driving UK sales of the flagship e-reader. retail activation ideas royal mail leaflet drop new products launched in 2013 stein ias cheap promotional gifts event management event promos promotional plans    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

B2C Channels

A business-to-consumer market, or B2C, is the sale of goods and services from individuals or businesses to the end user.
There are two main channels for business-to-consumer selling.
The other main channel for business-to-consumer selling is e-commerce, or commercial activity conducted via the Internet.
Business-to-consumer e-commerce reduces transaction costs by increasing consumer access to information and allowing them to find the most competitive price for a product or service.
Define a business-to-consumer market, and the strategies marketers use to target consumers

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“Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing”

At Brand Activation, we believe in the principle of brand engagement – building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels  and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.

Types Representatives:

In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators

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Corporate Spokespersons

Product Demonstrators

Artists

Types of Industries:

Automotive

Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel

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