Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Lead Generation Activities Assistance in pune

Lead Generation Activities Assistance in pune

Incorporated in 2008, the company has grown to stamp its foot print as an effective Events Management Company. We have been able garner the best response with innovative and penetartive approach towards Brand Promotions and Events.   Lead Generation Activities Assistance in pune Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Our rewards Our work Press release Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Yakult is celebrating 80 years of bringing culture to its customers by rewarding them with a 6-month ‘Culture Pass,’ in conjunction with leading promotional marketing agency, TLC Marketing UK. Yakult is offering customers an exclusive opportunity to claim a 2 for 1 Culture Pass to over 350 cultural, educational and historical venues across the UK as part of its 80th anniversary celebrations.   Read more > TLC Marketing UK makes UK Agency Award shortlist Our thinking Press release TLC Marketing UK makes UK Agency Award shortlist We’re over the moon to be shortlisted for a UK Agency Award 2015 – in the Direct Marketing Mail campaign (for an agency promotion) category – for The Campaign for Added Value Everywhere. The UK Agency Awards is the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown.  The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK, and are judged by 30 leading in-house professionals in marketing, communications, advertising and digital from some of the UK’s biggest and best brands. Read more > TLC helps AA customers go miles more with their latest summer promotion Our work TLC helps AA customers go even further with latest promotion The AA is helping its customers make the most of summer by offering them their first 100 miles of fuel for free! UK’s most trusted brand and most popular insurance provider is rewarding customers who purchase car insurance with a £20 prepaid MasterCard,® to spend on fuel.  The rationale being that you can get your first 100 miles of a UK road trip on £20 courtesy from the AA. Once the customer has registered and activated their prepaid card, it will be valid for 12 months.  The first round of the promotion finished at the end of July, with the second round commencing for the whole of September.  We’re really looking forward to seeing the results.  Watch this space. Read more > EE make fitness a lifestyle with free Fitbit Flex and £50 to spend on sporty accessories Our rewards Our work Olympic inspired rewards TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign. The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset. Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer. Read more > best brand activation ideas creative leaflets new product launch presentation brand activation proposal sample printed promotional items list of event management companies in mumbai event promotions now marketing promotional plan    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Learn Business Terms

Strategic Business Units

Many companies feel that a functional organizational structure is not an efficient way to organize activities so they have re-engineered according to processes or strategic business units (SBUs).
An SBU may be a business unit within a larger corporation or it may be a business unto itself.
General Electric is an example of a company with this sort of business organization.
Managed as separate businesses, they are responsible to a parent corporation.
Diagram the role and functionality of a strategic business unit (SBU)

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