Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities Service Provider Agency in pune

Kiosk Activities Service Provider Agency in pune

Fulcrum Events & Sponsorship   Kiosk Activities Service Provider Agency in pune Fulcrum understands that a brand is more than just a logo- it is the entire customer experience. We are dedicated to meeting our client’s needs by creating events that are renowned for being distinct and original. We as Fulcrum understand Strategic Brand Alignment and Creative Marketing and ensure that a Return on Investment and a Return on Objective is achieved on all events and sponsorships. Event Conceptualisation: Event Creative, Direction and Concept Development With a group of Brainiac’s behind the conceptualisation process our customers get the return on investment they are looking for. All events are tailored to specific client needs and event objectives. Invitation, Design and Production People are what connect all event elements together to make it whole. Through our in house designer we are able to provide our customers with a seamless production process, from conceptualisation to development to production of all relevant material. Whether it be invitations, posters, banners or gazebo’s, we do it all for you. Entertainment, Industrial Theatre, Staging, AV With our vast database of entertainment associates and our very own industrial theatre team, we can provide for all sorts of entertainment needs. The process is as simple as enquire, then sit back and let us do the rest. If you are unsure of your entertainment needs we will advise you on what we feel is best for your event. In addition to the entertainment we have on offer, we provide for all sound, staging, lighting and audio & video requirements with our own infrastructure. We boast equipment that can be used from the smallest parties to full scale concerts. Venue Sourcing and Booking Management Our knowledge of every inch of land in South Africa allows us to provide our customers with the best venue possible for their event to achieve its objectives. We also manage the entire booking process to ensure that the event runs smoothly from set up to completion. Hospitality Management All event attendees love getting some tlc from time to time, which is why we look to provide for their every need. From the booking of suits to the catering of food to the organisation of in venue spa treatments, you name it, we do it. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing STAFF ROLES SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Second is the best: TLC is crowned number 2 in The DRUM’s Independent Agency Census Elite poll Our work Press release TLC takes the top spot in The DRUM’s Independent Agency Census Elite We are super excited to announce that TLC has been crowned #2 in The Drum’s 2015 Independent Agency Census – Elite 100+ staff. The Drum’s Independent Agencies Census uses an enhanced methodology to rank independent agencies by their financial performance, peer recognition and client satisfaction. And the Elite table celebrates the top performing agencies across each of the three categories. It is always great when we receive industry recognition for our hard work, but being acknowledged as the top UK Independent Agency is flattering. We take a huge amount of pride in creating awesome added value reward campaigns for all of our clients – here’s to more success in 2015!  Read more > TLC lands spot in the Sunday Times International Track 200 Our thinking TLC lands the Sunday Times International Track 200 list We’re so proud to announce we’ve been selected to be feature in the Sunday Times International Track 200. The league ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over their latest two years of available accounts.  And we’re lucky to be featured in  the 2015 edition. The supplement will be out in July – so keep your eyes peeled. Read more > We treat everyone like royalty Our rewards Our thinking Marketing Week ad – Royal baby origami crown We’ve piggybacked on the royal birth by creating our very own press advert in Marketing Week which communicates our core belief – that everybody should be rewarded. Whilst many other brands are celebrating the arrival of Princess Charlotte we are offering everyone the chance to feel like one themselves with a ‘free crown’ in the form of origami instructions – using the print/paper medium to the max!  Our rewards aren’t exclusive to one lucky winner, or a prize for the few… they’re for everyone. Read more > activation ideas advertising the country door catalog online launch of new product brand activation presentation promotional advertising products event management institutes in delhi special event promotion place of marketing mix    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Brands + Relationships

Bring to mind the relationships in your life: friends, family, significant others, classmates, co-workers. The word “relationship” is rooted in the word relate: to connect, to form association. Brands want to connect with consumers. As the brand’s primary communication channel, advertising facilitates this connection. A single ad can start a conversation with a consumer, which can lead to a relationship. Yes, advertising is that powerful! Advertising opens a channel between consumer and brand in hopes of connecting them. 

Source: Professor Coal. “Consumer Behavior and Advertising.” evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/

Source: Professor Coal. “Understanding The Consumer + The Planning Process.” evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
Cereal: A Love Story

Take yourself out this scenario and place a young woman in that cereal aisle. What do we know about this consumer? Well, “Jane” is a 25-34, college educated, early career, office worker, no kids, dating or recently married. She likes cereal in the morning but sometimes eats it for dinner if she works late. Staying fit is important to her but she likes to indulge in healthy sweets. She prefers brands with philanthropic models that minimize their packaging and don’t test on animals. She likes to grocery shop once every two weeks in order to reduce the number of trips to the store.

So, which of the above characteristics is going to help her decide on a cereal brand? 

Let’s divide them into two categories:

1. Demographic characteristics – Statistical data about people that helps us segment large groups into smaller groups based on: age, ethnicity, gender, income, family size, geographic location
2. Psychographic characteristics – Consumer preferences, values and feelings that motivate their choices, behaviors and habits. 

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