Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities company in pune

Kiosk Activities company in pune

Experiential Marketing   Kiosk Activities company in pune Home Our Offering Experiential Marketing Experiential marketing is all about the experience. Unlike promotions, which are price and benefit driven and aimed at instant sales, experiential campaigns and events are about building long-term loyalty by providing unforgettable, fun, feel-good experiences where consumers fall in love with your brand. And when someone’s in love, they like to share the news with the world! It’s why experiential marketing is also an ideal catalyst for social media and word of mouth exposure. Brand Love Campaigns Fulcrum’s brand love campaigns are built around bold ideas: enticing experiences that invite a fresh perspective and stir up positive emotions, creating a closer bond between the consumer and your brand. Our brand love campaigns can include any number of big or small experiential events; all built around your brand and strategically targeted to reach consumers in ideal and unexpected environments. Social media plays a big role in our experiential campaigns because of the sheer share-ability of the experience: consumers want to share the experience on social media. We also build specific social media mechanisms into our experiential campaigns, encouraging consumers to share as part of the experience. Experiential Events Experiential events are once-off events that take advantage of an ideal time and place to create an extraordinary and meaningful experience between your brand and the consumer. The experience has a lasting effect well beyond the event itself and by its very nature is share-worthy, extending the life of the event via social media. Fulcrum also uses digital applications (like mobiles and laptops) and new technology (like interactive screens, wearable technology, augmented reality and 3D printing) to add to the experience and bring the event online. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services DATA Demographic and geographic filtering Look-a-likes Database Building Data Enrichment Analytics & Insights Product Sales Vouchering & Loyalty Lead Generation Profiled SMS & Email Surveys Field Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail FMCG: putting the personal back into personal care Our thinking Our work FMCG: putting the personal back into personal care The FMCG personal care industry is living in an exciting time. The lines between what is human and what is technology are becoming even more blurred as revolutionary advancements take over. However whilst brands are hunting for the smartest data and ground-breaking formula they should also be understanding what influences their personal care customer outside of their brand.  Jane Henderson, Global President of Beauty and Personal Care Division at Mintel said, “We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development…”  Read more > Top tips on how your brand can own 2016 Our thinking Our work Top tips for 2016 Read more > Create blockbuster campaigns with Wuaki.tv Our rewards Press release TLC Marketing partner with Wuaki.TV TLC Marketing have announced their partnership with video-ondemand service Wuaki.tv enabling their clients to launch blockbuster campaigns. The new partnership will combine the impact of the revolutionary Wuaki.tv service and TLC Marketing’s expertise in building sales promotion, acquisition and retention campaigns. Customers will have access to over 1,200 films, “Our clients need to build a more comprehensive relationship with their customers by offering something  which earns emotional engagement. Wuaki.tv does just that. Opening up a world of film promotions. Whether it’s a 2 for 1 card or credit for a film rental  we’re seeing more and more customer demand for streaming services so we’re delighted to work with the best in the business” says Andrew Spratley Group Partnership Director at TLC Marketing.   Read more > Added Value Everywhere: TLC Marketing bring home a European IMC award Our work Press release TLC Marketing take home a bronze European IMC 2015 award TLC Marketing UK is delighted and extremely proud to announce that we have brought home a European Integrated Marketing Communications award for our B2B campaign – Added Value Everywhere (A.V.E.). Entry is purely by recognition, and only open to campaigns which have won an award in their own national awards programme. In the UK, the Institute of Promotional Marketing (IPM) Awards is the only entry route and is therefore the most highly regarded accolade in the industry. We are honoured our hard work has been so highly respected amongst marketing professionals. Read more > The Christmas brief: your best friend or your worst enemy? Our thinking The Christmas brief: your best friend or your worst enemy? The time has come, we are officially allowed to start counting down to Christmas which, at TLC means cracking open our advent calendars and replacing our usual playlist for something more festive. Nonetheless Christmas has been in our faces for weeks and the hot topic in the marketing press has been the television adverts. So we decided to have a discussion of our own, and sat down with TLC’s in house creative team to get their opinions on the adverts this year. We started by tucking into the Marks & Spencer, The Art of Christmas ad. “I don’t think I’ve seen Marks and Spencer this year” says Art Director Helen Connolly, but as it starts to play, “Oh yes. I have…” Followed by a quick “Oh no” This year we’ve been bombarded with a nightmarishly amount of products, and does very little in telling us any sort of story at all. Perhaps an attempt at differentiating themselves, making the brand younger, but is that what we want from a brand we have all grown up with? What happened to the “Magic and Sparkle” of the luxury and quality in which they’ve stood for all these years? And about that song! “The most overplayed song of 2015” claims Helen which, not only has no relevance to Christmas or the DNA of Marks and Spencer, it’s sung by an American.  Read more > TLC Marketing UK nominated for two Drum Network awards Our work Press release TLC Marketing nominated for two Drum Network Awards We are delighted to announce that TLC Marketing has been nominated in The Drum Network Awards for FMCG Campaign/Strategy of the Year and B2B marketing Campaign/Strategy of the Year for our wonderful campaign Added Value Everywhere.  The Drum Network Awards recognises agencies who have shown internal growth while simultaneously delivering exceptional results for their clients. The awards are open to any company who is passionate about great marketing and embracing The Drum community and is judged by 14 top industry professionals.  Read more > Dr Martens campaign is music to fans ears Our rewards Our work Dr Marten’s campaign is music to fans ears with £30 towards a gig with every pair Dr Martens launched their latest promotion last month offering customers the chance to claim up to £30 cash back from their concert ticket – proving these boots were really made for gigging. The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket.  The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert. The lucky customers, who purchased a qualifying pair of Dr Martens, will receive cashback of up to £30 towards their concert ticket.  The cashback can be used for upcoming concert they have either already booked as well as one they are going to book, or reclaim their ticket money for an attended concert. activation event through the country door free shipping marketing products g2 worldwide custom printed promotional items event management companies in nagpur live promotions events promo items for business    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Appears in these related concepts: Client-Based Relationships, Marketing Classes of Products, and Defining Consumers
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Appears in these related concepts: Characteristics of the Product, Combinations, and Focus of an Advertisement
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Appears in these related concepts: A Brief Definition, Targeting Consumers Where They Spend Time, and Addressing Market Needs
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