Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities consultant in pune

Kiosk Activities consultant in pune

Who We Are   Kiosk Activities consultant in pune Fulcrum Communications is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2001, we have extensive experience in our field and count amongst our points of difference the following. OWNER MANAGED We are totally hands on owner managed with complete accountability to our clients, our staff and ourselves. 360° TAILOR MADE SOLUTIONS We offer 360° tailor-made solutions for each campaign brief from concept and design, to production and final implementation and feedback. NATIONAL INFRASTRUCTURE We have a national infrastructure with offices in all the key cities and towns throughout South Africa. We are able to rely on the support of our exclusive and carefully selected area managers or preferential business partners to activate simultaneously in all regions. Click to see coverage map. DETAILED REPORTING Comprehensive reporting is provided on each activation through our online portal. This allows for clients to monitor exactly what is happening on each of their campaigns at any time. INTENSIVE SUPERVISION Operationally, through our intensive supervision, we are aware of exactly what is happening in field at all times. Problems are addressed immediately to ensure the smooth running of all of our activations. PASSION FOR EXCELLENCE Our passion for excellence is evident in our creative approach to all briefs and the stringent operational control and implementation strategies we use for all our activations. Our Services At the core of our business we deploy trained and professional brand ambassadors to communicate with your brand target audience in just the correct manner at various contact points. Our services go beyond to incorporate a variety of related activities which are briefly outlined below: IN STORE Our focus is to improve the in store experience. We breathe fresh life into promotions making each interaction a memorable experience for your consumers. To do this – we add as many innovative experiential elements as possible to interest and engage the consumer. Whatever or wherever the activation, our creative team ensures each and every activation is fresh, different and worth talking about. Mall Activations MALL & FORECOURT ACTIVATIONS We conceptualise, produce and manage interactive mall activations – on any scale. Our experience, combined with strong relationships with mall management teams across a wide spectrum of malls in the country, guarantees our animations are practical and can be accommodated in the mall environment. RURAL ACTIVATIONS If you are looking for in store promotions in rural areas, road shows or stand activations at a location in a rural environment, Fulcrum has the experience to ensure an effective campaign. Our extensive area manager network enables us to reach further than most of our competitors. NON POINT OF PURCHASE ACTIVATIONS NON POINT OF PURCHASE ACTIVATIONS Fulcrum takes a 360 approach to campaign conceptualisation – often linking a drive to sales in store with awareness and sampling activities at any number of targeted lifestyle & work venues. NATIONAL TRAINING PROGRAMMES Let us assist you to develop training materials, recruit trainers, book and arrange nationwide training of retail staff on your products, ensuring your brand is being communicated correctly even when specialist staff are not on hand. Fulcrum will co-ordinate the entire process – all we ask is that you train the trainers! RETAIL AUDITS & POS PLACEMENT Have a campaign revolving around POS and merchandising. We can implement for you on a truly national basis and we will do it in a cost efficient manner, handle all liaison with relevant stores and provide daily feedback on progress ensuring your campaign is rolled out timeously and professionally. PRESS LAUNCHES & SPECIAL EVENTS If you are looking for a complete service for a launch, VIP Event or press party – Fulcrum’s events team offers a tailor-made solution for a uniquely themed, perfectly dressed, superbly planned and well executed event in an exclusive venue or your own corporate environment. SIGNAGE Fulcrum’s signage team will handle all aspects of your brief – from site visit which includes measurements and photographs of prospective areas, to print and installation of approved Artwork from client. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Revealed: Festival of Marketing 2015 top three takeaways Our thinking TLC Marketing reveal their top three takeaways from the Festival of Marketing 2015 As marketers we are constantly looking for innovative ways to engage with our audience, be it through social media, creative content, email, direct mail, or experiential experiences. At TLC Marketing we are always using the latest insight into consumer behaviour to inspire our campaigns and drive engagement for our clients. Below are our top three takeaways from the Festival of Marketing, including a couple from our clients at The Post Office and Direct Line. Read more > How to stand out from the Black Friday noise Our thinking How to stand out from the Black Friday noise This Friday (27th November) we will experience brand cruelty of the highest order. Retailers across the UK will be putting their reputation on the line, slashing prices and devaluing their products in a potentially irreversible sacrifice of brand prestige, in the name of Black Friday.  This move aims to increase sales in the run up to Christmas, however is this surge of aggressive discounting a viable strategy when you consider the negative publicity and poor consumer experience it is renowned for? Do consumers really want to be battling it out over the last remaining cut price television? Do they want to feel pressured into buying things they don’t really need? At TLC we know they don’t, and we’re not alone. High street giants have started to wise up by reducing their participation or scraping Black Friday all together. Read more > IDMA Loyalty Conference reveals how to show customers the love Our thinking Our work IDMA Loyalty Conference shows us how to show customers the love How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal. 1.The D-word In one word. Data.  But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect).   Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship. Read more > Reward mums with a life beyond motherhood – reveals survey Our rewards Our thinking Reward mums with a life beyond motherhood – survey reveals Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be “super-mums” at home, a new survey has revealed. The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals: •Women are disillusioned with being viewed only as mothers Read more > event activations country door promo codes marketing promotional products active directory activation imprint items aagni planning a promotional event promo items for businesses    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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