Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities Team in pune

Kiosk Activities Team in pune

Practical Inbound Marketing Strategies for Small Businesses   Kiosk Activities Team in pune Many small businesses have realized the effectiveness of inbound marketing in reaching targeted audiences with measurable results. Spending some time and money on building an inbound marketing plan can be the difference between a good year and a great year for your business. Inbound marketing process is based on: Attracting your ideal client by providing relevant, optimized content and distributing it across different online channels. Converting visitors into qualified leads by offering premium content that encourages them to sign up to receive. Nurturing these leads by providing the right information at the right time, shortening the sales process and turning these leads into customers. Delighting your customers with a continuous stream of valuable content to turn them into referral sources. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Our Promotion Company’s Offering Sampling Pamphlet Distribution Event & Expo Support Roadshows Launches Pop-Up Shops Flash Mobs …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail How can your brand capitalise on the UK’s biggest events? Our rewards Our thinking Our work How can your brand capitalise on the big uk events 2016 is set to be a great year for the UK. The plethora of events happening across the country will mean thousands of tourists from the UK and abroad will be flocking to our cities to experience the very best in sporting, music and cultural occasions. However with sponsors already in place for the major events, how can your brand still embrace occasion and for just a fraction of the cost? Across the next pages we have listed some of the biggest events in the 2016 calendar and provided some ideas on how you can increased the perceived value of your products and services, without having to slash your prices.  Read more > TLC Marketing appoints new Agency Director to its London HQ Press release TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey. TLC Marketing UK is thrilled to announce the latest addition to their growing agency, strategic marketing expert, Michelle Stacey. Michelle will be taking on the role as Agency Director and joins TLC Marketing UK from The Marketing Store. She will be leading the long term vision for the UK agency working closely with Managing Director John Pearson.  An experienced professional, Michelle has over 13 years’ experience in Sales Promotion, Partnership Marketing, Digital and Brand Activation, working both internationally and in the UK. She has worked across a range of sectors with a variety of clients, but most recently with McDonalds across UK and Europe. Her last position as Senior Account Director for The Marketing Store, saw her take the agency to new levels by leading the UK’s largest sales promotion, McDonalds Monopoly. Read more > The Frankies: awarding staff excellence Our thinking Job opportunities The Frankies: awarding staff excellence Every year TLC Marketing hold their internal awards ceremony, The Frankies.  In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in). Read more > Millennials: a marketing nightmare or dream come true? Our thinking Five truths about Millennials We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history. Not all Millennials are the same From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors.  It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations. Read more > Bupa retention campaign shortlisted for a CIM Marketing Excellence Award Our work Press release Bupa customer retention campaign shortlisted for a Chartered Institute of Marketing, Marketing Excellence Award 2016 We are delighted to announce that our client Bupa, has been shortlisted for The CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2016 for their customer retention campaign, Out of the Blue.  The CIM (The Chartered Institute of Marketing) Marketing Excellence Awards are an annual event created to highlight, celebrate and promote excellence within the industry. These awards are open to any individual, team or agency from across the marketing industry with a passion for showcasing their successes and the impact of their campaigns. The Awards are open to any organisation within the UK regardless of size, sector or industry. Read more > TLC Marketing UK is one of the best places to work according to Best Companies Press release Job opportunities TLC Marketing gets a 1 star accreditation from Best Companies TLC Marketing are delighted to announce they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves.  Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”   Priding themselves in their unique ‘family’ culture TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.”   what is brand activation strategy sending out flyers promotional product companies what’s the brand marketing supplies event jobs jobs in promotions and events anthropology fieldwork    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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