Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities Outsourcing firm in pune

Kiosk Activities Outsourcing firm in pune

EXPOSURE – A proven track record BTL activations/experential experiences/brand ambassadors   Kiosk Activities Outsourcing firm in pune EXPOSURE is a national BTL brand activations company specialising in brand activation/brand ambassadors and campaign execution. We manage various resources available to reliably execute brand activations and personal consumer engagement events – promoting your brand with results driven returns. We offer BTL services from concept to execution. EXPOSURE has a varied client list with it focus and competency on BTL activations and campaign execution. With combined and varied experience, EXPOSURE has over 14 years in the BTL activations space. EXPOSURE is an equal opportunity employer and has a team to suit any and all of our clients requirements. EXPOSURE is a level 4 BEE rated company. EXPOSURE OFFERS THE FOLLOWING COMPLETE SOLUTION: Dedicated experienced management team Dedicated client liaison and account management personnelStringent recruitment and appointment processes State of the art mobile feedback/audit and reporting system Management of client promotional activity EXPOSURE continually invests in the latest technology to ensure efficient activation processes with highly accurate feedback and dynamic resource tracking. Our staff are energetic and extensively trained and monitored at all times to ensure maximum output and capacity on your project. OUR SERVICES INCLUDE: Brand Ambassadors Our focus is on high calibre professional brand ambassadors to glam up your event and catch your target audience’s attention in a professional and sophisticated manner. Event & Exhibition Staffing Let your imagination run wild at Exposure with our quality hostesses, registrations staff & promotional models. We have one thing in common at Exposure and thats quality… coupled with professionalism and a can do attitude. We also offer bartenders and wait staff Sampling Exposure specialises in the in store sampling environment. We work on a principle of three: Sample… Educate… & Sales Field Marketing Field marketing is face-to-face personal contact direct marketing. Field marketing includes highly targeted direct selling promotion. Merchandising Support Exposure can take care of all your campaign requirements relating to set up & strike of all POS elements including: Lounge & Bar décor solutions Sourcing Décor & Design Props & Audio Visual Promotional Models Do you need premium brand ambassadors for your brand or event? At Exposure we cater for your every whim. We have the look that works for you and your brand. Sit back and let us do the rest Feedback System Exposure offer a state-of-the-art dynamic electronic feedback system. We offer all data with input & output integration of unlimited reports offering summaries, activity, notifications etc. We can supply or upload all information in real time with a central repository of data with the system running independently Additional Services We are able to assist with the following services: SMS communication/call centre facility Promotional garments Hair & make up Photographers for your events CRM collection …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Promotion Models Brand Ambassadors Hostess Staff Exhibition Staff Hospitality Staff In-store Sampling Leaflet & Product Delivery Event Managers …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Our rewards Our work Press release Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Yakult is celebrating 80 years of bringing culture to its customers by rewarding them with a 6-month ‘Culture Pass,’ in conjunction with leading promotional marketing agency, TLC Marketing UK. Yakult is offering customers an exclusive opportunity to claim a 2 for 1 Culture Pass to over 350 cultural, educational and historical venues across the UK as part of its 80th anniversary celebrations.   Read more > TLC Marketing UK makes UK Agency Award shortlist Our thinking Press release TLC Marketing UK makes UK Agency Award shortlist We’re over the moon to be shortlisted for a UK Agency Award 2015 – in the Direct Marketing Mail campaign (for an agency promotion) category – for The Campaign for Added Value Everywhere. The UK Agency Awards is the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown.  The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK, and are judged by 30 leading in-house professionals in marketing, communications, advertising and digital from some of the UK’s biggest and best brands. Read more > TLC helps AA customers go miles more with their latest summer promotion Our work TLC helps AA customers go even further with latest promotion The AA is helping its customers make the most of summer by offering them their first 100 miles of fuel for free! UK’s most trusted brand and most popular insurance provider is rewarding customers who purchase car insurance with a £20 prepaid MasterCard,® to spend on fuel.  The rationale being that you can get your first 100 miles of a UK road trip on £20 courtesy from the AA. Once the customer has registered and activated their prepaid card, it will be valid for 12 months.  The first round of the promotion finished at the end of July, with the second round commencing for the whole of September.  We’re really looking forward to seeing the results.  Watch this space. Read more > EE make fitness a lifestyle with free Fitbit Flex and £50 to spend on sporty accessories Our rewards Our work Olympic inspired rewards TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign. The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset. Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer. Read more > brand activation campaign marketing flyer product sampling marketing brand activation manager marketing promotional products corporate companies brand promotion events new product launch plan template    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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