Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities Professional in pune

Kiosk Activities Professional in pune

Activations & Promotions   Kiosk Activities Professional in pune Brand activations and Promotions initiate a relationship between the consumer and your brand – by providing the opportunity and the motivation for the consumer to engage with your brand. Activations can take place just about anywhere and in virtually any form – from an in-store sampling promotion to a sidewalk pop-up shop. Tradeway brings it all together – the concept, messaging, location and brand ambassadors – to create brand activations with great results. Love a Free Sample? Who doesn’t? It’s a great Marketing Tool. Even better when it gets into the right hands. That’s where Tradeway comes in: helping you get to the right locations, with the right brand ambassadors, so that you can reach the right people. Key Benefits & Features Demonstration is an important marketing tool for conveying the key benefits and features of your product without reams of text and instructions getting in the way. Talk to Tradeway about getting your product to its audience. Time and Money The time and money you put into developing your pamphlets and leaflets need never go to waste. You can trust Tradeway to get your marketing collateral out where it counts. Brand Ambassadors Make sure you have enough brand ambassadors on board at your next event to create meaningful and positive interactions with consumers. Speak to Tradeway to determine what you need in order to create real brand power and presence. Broaden your Footprint If you want to broaden your brand’s footprint or take your promotion on tour to locations across South Africa, Tradeway will help you get on the road and stay the course. No Room for Error When you’re launching a new product or service into the market, there’s no room for error. Let Tradeway help you get your launch off the ground without a hitch. Short-term Sales Space Pop-up shops provide the opportunity for your brand to have a short-term sales space in popular, high-traffic areas. Speak to Tradeway about the many exciting opportunities on offer – you never know where your brand could pop up next! Momentum for your Brand A staged flash mob has the power to create incredible momentum for your brand. This seemingly spontaneous once-off event is preceded by meticulous planning and preparation, and Tradeway can help you pull it off. Why Choose Us Build More – Sell More – Gain More Unforgettable experiential consumer experiences Results Driven Measurable responses and return on investment Unique brand ambassador rating platform Job creation and skills development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaigns inspired by the world of sport Our rewards Our work Olympic inspired rewards After another four years, the world waits patiently for the claxon to blow and the 2016 Rio Olympic Games to begin. Olympians have been spending the past couple of months training day and night whilst marketing directors worldwide have also been putting blood, sweat and tears into campaigns inspired by the world of sport. Brands have been capitalising on major events for years, so we take a look at a few TLC examples that run rings around the competition and take home the golden ROI. Read more > Lisa Davies joins the DMA Customer Engagement Committee Our thinking Our work Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns.  So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer. Read more > What’s the best thing about being a Junior Art Director? Our thinking David Hughes celebrates two years as TLC MArketing Junior Art Director Our Dave, AKA “Rodders” is TLC’s talented Junior Art Director and banterous Northerner. Today he’s celebrating his 2nd TLC Marketing birthday. When he’s not crafting award worthy concepts, he’s art directing and bringing his ideas to life through his illustrations. Dave is creative to the core which is why you’ll spot him at his desk when you walk in and still there when you leave, powered by his morning cereal and Uber Eats. Despite claiming himself as more of a pictures man, we managed to get a few words out of him. Here are Dave’s best bits about working for the world’s leading rewards and incentives agency. Read more > What is it like to be an intern at a global marketing agency? Our thinking Our work Zoe Fields, our client services account executive intern Here at TLC Marketing we love taking on university students as part of their placement year. We see a real benefit in their fresh outlook and supporting them to become young marketing professionals. The TLC family extends as interns are welcomed with real marketing responsibilities. They are an important part of them team from the outset. So after a year of exciting briefs, communications and projects, it is time for our wonderful Zoe Fields to return back to university to complete her final year. Zoe was a Bournemouth University Marketing and Communications intern when she came to TLC, but left as a skilled Account Executive in our dedicated Client services department. We’re sad to see Zoe go, but can take pride in how she has grown as a marketing professional. As first semester approaches, we sat down with Zoe and reflected on a year with TLC Marketing.   Read more > What happens when an ex-punk rocker and an ex-professional footballer go to The Palace and meet the Queen? Our thinking Our work The Queen with Nick True and Alec Johnson The UK is packed full of entrepreneurs and business leaders, but how many of them form a duo where one has toured with R.E.M. and the other has nine International caps for the Welsh Football Association?  Nick True, ex-punk rocker and current Chairman and Founder of TLC Marketing has performed at some of the UK’s most iconic venues including numerous times at the famous Marquee Club which hosted the world’s most legendary talent including, The Rolling Stones, Jimi Hendrix, Led Zeppelin and David Bowie. His band toured with Bo diddley, The Smiths, The Alarm and The Boomtown Rats to name a few. Read more > Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football Our work Press release Kaspersky Lab UK kick off ‘Best Line of Defence’ campaign during the summer of football Internet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016.   Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France. Read more > A year in the life of a Planning intern Our thinking Our work Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Here at TLC Marketing we take pride in our internship programme. Each year we take on interns so they can complete a 12 month work placement as part of their university degree. Our interns aren’t tea makers or admin fillers. They are planners, client service executives, PR and marketing assistants; they are an integral part of the TLC team and treated just the same as any other employee. So when that internship ultimately comes to an end, we all feel like we’ve lost a member of the TLC family.  Read more > Can your creative strategy survive at the sharp end? Our thinking Can your creative strategy survive at the sharp end? Can your creative strategy survive at the sharp end? InsurancePOST and InsuranceAge invited Rob Scott our group creative director to present his 20+ years of expertise at their first Insurance Marketing and PR Conference which took place in the morning of their annual awards ceremony.  The conference brought together insurance marketers, brokers and agency directors for a series of panel discussions and presentations which all referred back to one key message, how to be more human.  Read more > TLC take home a Gold and a Bronze at the IPM Awards 2016 Our work Press release brand activation strategies how to distribute flyers promotional companies in store activation merchandise items jobs in event management companies promotionsnow fieldworks Our work Press release    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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