Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities Work in pune

Kiosk Activities Work in pune

8 Steps to Business Success   Kiosk Activities Work in pune One of the main reasons small businesses fail is due to ineffective marketing. Implementing tactics because “other businesses do this” or “I was told I need to do this” is not a good plan. Having a practical marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Think of your marketing plan as your road map guiding your business. You have a great product or service, but no one will ever know about it unless you tell them. Your marketing plan should briefly define: Who are your ideal customers and why? What makes your business different from the competition? What does your business uniquely offer to those ideal customers? How do I price and package your offerings to provide the best value? How do your ideal clients discover your awesome product or service? Marketing is an investment in your business. Your marketing plan contains eight important areas that once defined will ensure that you are focusing on the success of your business. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services DATA Demographic and geographic filtering Look-a-likes Database Building Data Enrichment Analytics & Insights Product Sales Vouchering & Loyalty Lead Generation Profiled SMS & Email Surveys Field Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Is the customer the new CEO? Strategy director Tim Lawler reveals all Our thinking Our work Is the customer the new CEO? Strategy director Tim Lawler reveals his thoughts in The DRUM Our very own global strategy director Tim asks whether the customer really is the new CEO in industry publication The DRUM… With NPS fast becoming the go-to index of marketing ROI for CEOs – and other three-letter abbreviations on the march – it’s about time.     British Gas actually refer to NPS as being their “religion” and their (yes…) DNA. Metro Bank claims a 100% customer focus, citing profit as “the by-product of amazing customer experience”. Their aim is to “create fans not customers”. (Insight taken from Marketing Magazine’s CX Edge Conference). Read more > Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Our rewards Our work Press release Brioche Pasquier help children hit the pitch with Summer on pack sports promotion Brioche Pasquier, the leading brand in the UK brioche market, is encouraging more children to get active as part of their new Summer on-pack promotion – thanks to TLC Marketing UK. Brioche Pasquier has teamed up with TLC for the second time, to reward every purchase from their ‘PITCH’ range, with a free kids sports session; encouraging more children to get active this summer. Customers can take advantage of a free session from a range of sports including badminton, football, tennis, hockey and rugby, as well as squash, dance, gymnastics and Taekwondo. Not only that but they can also claim a free PITCH branded sports watch with every five packs. Read more > Bosch hangs out a great offer with a summer laundry promotion through TLC Our rewards Our work Press release Bosch hangs out a great offer with a summer laundry promotion through TLC Bosch is boosting its UK customers’ summer, no matter the weather, by offering them up to £200 to spend on anything they like, when they purchase selected laundry appliances. Rather than a purely cashback promotion, leading home appliances supplier Bosch  is offering customers up to £200 loaded on to a Bosch Prepaid MasterCard®, when they purchase a selected Bosch laundry appliance. The qualifying customers will be able to spend the money anywhere they see the MasterCard Acceptance Mark on anything they need for the summer months: from clothes to food to a break away. Read more > Adding value everywhere: TLC Marketing take home gold and silver trophies at the IPM Awards 2015 Our thinking Our work Press release TLC Marketing win gold and silver trophies at the IPM Awards 2015 TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  – Added Value Everywhere (A.V.E.). The IPM Awards are the promotional marketing industry’s most highly regarded awards  – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best ?Use of ?Innovation in a ?B2B ?Campaign ?Using ?Incentive or Promotional Marketing  Read more > We’re a ‘Recommended Agency’ thanks to our clients and the RAR! Our thinking Our work Press release TLC is a London ‘recommended agency’ thanks to marketing consultancy RAR! We’ve been highly rated by our clients and have achieved ‘Recommended Agency’ status! The RAR (The Recommended Agency Register) is the industry’s leading agency listing and rating register that provides companies with a way to rate creative agencies on key indicators such as service, value for money and technical ability. The great thing about this status is that you, our amazing clients, have considered our work to be a high enough standard to take the time to visit RAR’s website and rate us highly.  A happy client is the highest form of compliment that we can hope for and is a hallmark that represents the importance we place on all aspects of service delivery. activation strategies door hanger flyers company promotional products market activation ideas promotional product suppliers top 10 event management companies event marketing group fieldwork international    

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Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Atl Awareness Conferences in pune

Brand Activation Network

In order to give our clients the best services possible all under one roof, Brand Activation operates within a network of specialist partners, to provide you with the best services in:

• PR & Media Management during and post-event

• Digital requirements

• Marquees & Tent structures

• Exhibition Stand production

• Event branding print & production

• Event equipment and furniture rentals

• Audio-visual rentals and support

• Photography & Videography

• Special catering & F&B

• Promotional items production

• Promotional staff, security,
valet & Talent Booking

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Business Learning Terms

How Digital Is Changing Brand’s DNA?

Posted in All About Brands

The term ‘Brand’ has been defined in various ways. Amongst all available definitions, the following definition would suit the thought I am going to pursue in this article.

“Brand is a CONNECT between consumers and companies”.  This is a very simple yet powerful definition.

This so called ‘connect’ has undergone a seismic change recently. This change can be attributed to continuous evolution of technology which has really simplified a consumer’s life. Brands are continuously finding it difficult to establish a connect with their consumers and more so in this digital age. Earlier, brands had fewer, what is popularly known as, “moment of truths”. Consumers didn’t have access to much information. Hence choices were also limited. Marketers hardly focused on their prospective consumers. Advertising was seen as a potent weapon as a brand building tool than customer satisfaction and other elements of brand building. Customers had very limited options to voice their feeling about brands.

Digital has had a transformational effect on how brand business is done. According to Interbrand.com, Google was ranked 38th in 2005 out of top 100 brands whereas in 2009 it is ranked top 7th brand of the world. Considering the fact that Google stared its operations only in late 1998, it’s a huge achievement. Brands like Google, iPod, Facebook & YouTube have proved the notion wrong that brands take a long time to become the top brands.

Digitization has empowered the customers with unlimited tools to make them heard. Abundant access to information, thanks to Google, has left little room for brands to act smart with customers. 

Brand touch points have increased in comparison to what they used to be. More interestingly, customers now have the power to make them heard at every such point through Facebook, Twitter, Orkut to name a few. Brands are now aware that negative word of mouth spreads faster than positive word of mouth. Hence, brands are continuously employing “Online Reputation Management” tools to cater to disgruntled customers.

Digital has proved that brand building need not be an expensive activity. Brands are constantly exploring the power of ‘viral videos’ which are rather cheap to create and still give the brands great mileage. The recent “Real Beauty” campaign, Dove Evolution, by Dove on YouTube has close to 1 million views so far and still counting.

PR seems incomplete without ePR. Upsurge of blogs and review websites have made people trust their peer group more than the advertisements. Worse, users may give more credence to feedback posted by a stranger on a website more than what a brand is communicating.

Today, marketers are in a better position to understand online behavior of the users that visit their sites. Web analytics tools can be of great help in understanding what pages are most visited by users, what is the path traversed by users before making some purchase on your website, how many users are coming through paid media versus how many users are coming organically etc. Never have brands got so many insights to serve their customer better, all thanks to this Digital Age.

Brand building has become more comprehensive today wherein customer satisfaction, customer experience, customer delight get equal, if not more, weight age which probably only advertising once enjoyed. Digital empowerment has changed the rules of the game. It has opened up a bag full of opportunities for the brands. It has taken brands a step closer to their customers. And the good news is that you can be a top brand in few years if you are updated about the game. You are closer to your customers than ever before. But the point is: Are you listening?

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Business Unlimited Zone is an amalgamation of Online Media, PR, and Recruitment and Marketing consultancy with an edge. We thrive from the vivid mindset of creativity and the values we grasp for our consulting clients to deliver measurable results.

360° Marketing

Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.

Creative

We have diversified expertise in multiple marketing that help clients achieve the best bang out of their marketing dollars. our commitment, passion and ethics.

Communicators

We as communicators offer roadmaps to clients to effectively ‘spread the word’ not only in the right way but also in the right place and to the right audience.

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