Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

Kiosk Activities Promoter in pune

Kiosk Activities Promoter in pune

What is Brand Activation?   Kiosk Activities Promoter in pune Brand Activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of these marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. Through these campaigns we are able to directly influence more people to do more, more often! Brand Activation campaigns take many forms and may involve some, or all of the following: Consumer promotions Experiential marketing Digital campaigns Shopper marketing (path to purchase) Sampling campaigns Sponsorship and partnership leverage Brand engagement Best practice Brand Activation is strategically led and delivers measurable results, with a focus on ROI. So to activate a campaign successfully, you need a mix of the following elements; market insight, budget, strong adaptable concepts, consumer desire and interest, integrated support, sufficient time in market and eye catching creative and support materials. Getting the right mix is critical to campaign success and even if just one element lets you down, like the creative not being captivating, or the prize not aspirational, the campaign not supported or the promotion not given enough time in market, etc, the Brand Activation campaign may not meet the objectives set at the outset. There really is a science behind getting the formula correct! …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail brand activation examples being a door to door salesman promotional strategy what is promotional marketing executive gifts jobs in event management companies in bangalore tough guy photos brand strategy companies    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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Appears in these related concepts: Developing a Brand, The Promotion Mix, and Salesperson Personalities

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