Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

In-shop Activities Management in pune

In-shop Activities Management in pune

Incorporated in 2008, the company has grown to stamp its foot print as an effective Events Management Company. We have been able garner the best response with innovative and penetartive approach towards Brand Promotions and Events.   In-shop Activities Management in pune Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. Fulcrum is a full service event management company in Mumbai, managing events across all major cities in India. Since our establishment, we have continuously strived towards flawless execution of ideas. No matter what the requirements may be, our first priority lies in gaining an in-depth understanding of how your business works, what you hope to achieve and what we can do to deliver results that exceed all expectations. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Promotion Models Brand Ambassadors Hostess Staff Exhibition Staff Hospitality Staff In-store Sampling Leaflet & Product Delivery Event Managers …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Revealed: Festival of Marketing 2015 top three takeaways Our thinking TLC Marketing reveal their top three takeaways from the Festival of Marketing 2015 As marketers we are constantly looking for innovative ways to engage with our audience, be it through social media, creative content, email, direct mail, or experiential experiences. At TLC Marketing we are always using the latest insight into consumer behaviour to inspire our campaigns and drive engagement for our clients. Below are our top three takeaways from the Festival of Marketing, including a couple from our clients at The Post Office and Direct Line. Read more > How to stand out from the Black Friday noise Our thinking How to stand out from the Black Friday noise This Friday (27th November) we will experience brand cruelty of the highest order. Retailers across the UK will be putting their reputation on the line, slashing prices and devaluing their products in a potentially irreversible sacrifice of brand prestige, in the name of Black Friday.  This move aims to increase sales in the run up to Christmas, however is this surge of aggressive discounting a viable strategy when you consider the negative publicity and poor consumer experience it is renowned for? Do consumers really want to be battling it out over the last remaining cut price television? Do they want to feel pressured into buying things they don’t really need? At TLC we know they don’t, and we’re not alone. High street giants have started to wise up by reducing their participation or scraping Black Friday all together. Read more > IDMA Loyalty Conference reveals how to show customers the love Our thinking Our work IDMA Loyalty Conference shows us how to show customers the love How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal. 1.The D-word In one word. Data.  But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect).   Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship. Read more > Reward mums with a life beyond motherhood – reveals survey Our rewards Our thinking Reward mums with a life beyond motherhood – survey reveals Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be “super-mums” at home, a new survey has revealed. The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals: •Women are disillusioned with being viewed only as mothers Read more > brand activation jobs is door to door selling illegal marketing strategies promotion activation manager company promotional gifts corporate event management companies t1o promotional marketing agency    

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Work at setting your brand apart in your customers’ minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our client’s brand, product and event

Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a client’s brand

Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa…
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM

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