Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

In-shop Activities Training in pune

In-shop Activities Training in pune

Fulcrum Brand Activations   In-shop Activities Training in pune Fulcrum is renowned for its brand activations prowess, which has been built up over 16 years of hard slog. We understand all the intricacies of every brand we activate and every audience we activate to, from cultural variances to vernacular differences, we can tailor make any campaign to suit the needs of both brand and audience. With our three pronged approach of retail, experiences and on the move you the customer can take your pick. Trade Over the years Fulcrum has established itself as a leader in both consumer and trade activations. It has created fruitful and lasting relationships with major retail chains, wholesalers, spaza networks and shopping centres nationwide. Fulcrum offers creative campaign development and execution of the highest quality, with all brand ambassadors carefully selected and extensively trained through the Fulcrum Training Academy (ZTA). Experiences Fulcrum offers inspired, dynamic and creative ways to communicate your brand message and provide you with measurable results. We combine strategic thinking and creative flair to ensure an unforgettable brand experience, guaranteeing the success of any event, launch or campaign. On The Move Fulcrum is constantly on the road executing campaigns on a national scale. Our experienced roadshow teams combine their intimate knowledge of a variety of formal and informal touchpoints with operational excellence to ensure the delight of our clients. With a fleet of self-owned and customised vehicles at our disposal, we are able to provide tailored solutions to any company’s travelling campaign needs. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaign for Added Value Everywhere is shortlisted for an IPM Award Our rewards Our work TLC Marketing B2B campaign is shortlisted for an IPM Award Our award-winning B2B campaign is up for even more awards – this time it’s for an IPM Award – B2B promotion-sales incentive category! For those of you who don’t know about our Campaign for Added Value Everywhere (AVE) – it’s a tongue-in-cheek charity style campaign to highlight the danger to brands of continued discounting and price cutting, (it has won a DMA Award and DRUM Marketing Award so far). Read more > Grocer reveals top 100 brands Our thinking Grocer reveals top 100 FMCG brands The latest intelligence on the 100 biggest brands is hot of the press from The Grocer. But what has been particularly striking about the last year has been the relentless focus on price being leveraged by the Supermarkets to influence their listing of FMCG brands.  Here’s a nice summary of how this has affected some of those big brands: ·         The average price of 41 of the 100 biggest brands has fallen in the past year Read more > Mobile leads desktop in UK Our thinking Mobile overtakes desktop in the UK Interesting developments in the world of digital. According to insights provider eMarketer, now is the time mobile use has officially overtaken laptop/desktop consumption in the UK! This year will see a tipping point in the media consumption habits of UK adults as the (non-voice) time spent on mobile devices overtakes that spent on desktops and laptops. The latest estimates of media consumption from insights provider eMarketer indicate that during 2015 UK adults will spend an average of 2 hours and 26 minutes a day on mobile compared to 2 hours and 13 minutes on desktop/laptop. Read more > Back to school? Say ‘no’ to discounts and price cutting Our rewards Our work Back To School; Say ‘no’ to discounts and price cutting and yes to rewards Back to school is one of the largest spending periods of the year, but is not only parents who will be spending big, as Millennials are predicted to splurge over £100s million of their own money on kitting themselves up  for school and university. It’s also a time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.* Read more > fresh brand activation direct marketing door to door promotion advertising brand activation south africa corporate branded gifts corporate events sam adams octoberfest 2013 market research groups    

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Here at Brand Activation, we are an assorted collection of specialists possessing a deep understanding across all communication disciplines in a range of sectors. Hailing from different walks of life, we boast four well-integrated hybrid divisions offering a well synced 360° brand solution with our online and offline campaigns.

Since, creativity is the air we breathe, we make sure our progressive approach is fresh, clear and always adding value to our clients’ experiences. Through our work, we seek to inform, engage and ultimately inspire your audiences. We are an integrated “all in one” service provider and assure that your stakeholders have a profound and more genuine connections with you and your brand.

Guiding you every step of the way in this evolving marketing jungle, our new-age approach emanating from a single strategic platform will generate a significantly greater return on the brand investments than would be the case with traditional independent executions.

Whatever your business is and whatever your brief is, we are here to fulfill your needs and take you that extra mile!

Who we are?

We at Brand Activation would like to call ourselves “The Communicators” and a best and Brand Activationzy one at that! What good to have a grand vision and ideas if you can’t convey your fabulousness to the world. Brand Activation knows how to do it and do it right for you!
There is no ‘I’ in our team. It is amazing how much we can and have accomplished as a team. Our leadership team members win and lead our projects. Our clients meet our people they will work with right from the start to finish.

Why Brand Activation?

Why Brand Activation?

Give us a Brand Activationz for PR, Social Media, Events, Personnel or Turn-Key Marketing solutions! You can send us your samples, publications, resumes and other random what not to our head on:

What makes us different? We are just as good as our last project – that’s what makes us a class apart! We are always proud of how we work in an effort to put priority to every detail. Our clients find genuine partners in us and we in turn feel like an extension of their team. This gives us a clear understanding of their prime objectives and we go the extra mile to get you there because success is shared. We work together toward a common vision.

OUR PROCESS

Information first design second. We meet our clients to get their needs and expectations & we research industry and competition to choose appropriate technology, platform and resources. After a good deal we do enter into the web designing process.

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