Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

In-Shop Activation organizations in pune

In-Shop Activation organizations in pune

Fulcrum Marketing offers a unique service that exclusively focuses on understanding the main market consumer and activating face to face brand encounters for this consumer segment.   In-Shop Activation organizations in pune The new, emerging and growing middle classes (LSM 3 to 8). Consumer Insights and Qualitative Research Brand Encounters Experiential Face to Face Marketing Generate real actionable consumer insights around your brand and brand category. Understand consumer buying and consumption behaviour, experience the consumers life for yourself and develop informed and ground breaking marketing plans. Event and Promotions Management Instore and Consumer Sensory Promotions Consumer Insight Development Conferences and Roadshows Consumer Immersions Concept Inovation & Crafting Events and Promotions Our point of difference is that we have unparalleled access to the main market through our roots-up approach. Fulcrum has unmatched ability to take creative concepts developed for the brand and craft these into face to face brand activation concepts which are unique and results orientated. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Reel happiness – cinema makes people happier researched has revealed Our rewards Our thinking Cinema makes people happier researched has revealed Cinema makes people happier. Fact. * Findings from research commissioned by Warc captured “happiness levels” for five different channels and established that these were highest before, and highest after the cinema, leading to a positive impact on levels of engagement and creating a uniquely valuable environment for brands to engage. Understanding happiness is something society has wrestled with since time immemorial. What some of this qualitative research found is that people weren’t simply being entertained in the cinema, they were strengthening relationships and focusing on this shared experience. In doing so respondents identified their visit to the cinema had helped them to address some of the pressures of life that impact negatively on their overall happiness. Read more > No other washing machine comes with a setting like this…Siemens launches 4 star hotel promotion Our rewards Our work Siemen’s launches 4 star hotel promotion We launched our first Siemens promotion last month – rewarding their customers with a free luxury hotel night stay, worth up to £200 when they purchase a selected Siemens freestanding washing machine.  Siemens, who are part of the BSH Home Appliances Ltd group, approached TLC to create stand-out for Siemens laundry appliances in-store, increase brand presence and ensure the Siemen’s products are at the front of the consumers mind.  Customers could claim a free one night hotel stay for two people from over 85 participating 4* hotels in beautiful settings all over the country including Bespoke Hotels, Malmaison, Hotel du Vin, The Hotel Collection and Mercure. Read more > TLC’s tache off! Press release TLC have a tache off in aid of Movember TLC’s TACHE OFF! It’s that wonderful time of year again where our TLC chaps toss away the razors to embrace the face fuzz, all in aid of raising money and awareness for a very important cause – men’s health. The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity. Read more > Kellogg’s healthy promotion is a special success with double digit sales uplift Our rewards Our work Kellogg’s reward customers a free nutrition consultation in latest TLC promotion TLC Marketing Worldwide successfully increased sell out with double-digit growth in its latest promotional campaign for Kellogg’s Italy. The campaign which ran across product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, offered every customer a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science, when they purchased a participating product. Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognising that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing – so the campaign truly reinforced this brand positioning with a relevant healthy ‘everyone wins’ reward. Read more > creative brand activation promotional leaflet integrated marketing communications in advertising and promotion what is activation promotional lanyards list of event management companies event cinemas family pass brand promotion services    

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Brands are a key source of value creation. brand activation helps build , sustain and leverage the power of a brand. After all, a successful brand is a consistently kept promise to accompany a consumer on a journey. Our experts ensure that this provides the consumer with an experience that is quite unlike competition.

MARKETING CONSULTANCY

In the ever-changing market dynamics, it is imperative for a business to constantly evolve its marketing plan in order to face new challenges and to make the most of the new opportunities. After analysing market dynamics , brand activation MMC determines the best marketing strategies in order to enter markets and dominate them. Furthermore, it takes up the responsibility of implementing these strategies to ensure maximum efforts .

MANAGEMENT CONSULTANCY

For a business to gain maximum profits, it must behave like a well oiled machine , brand activationMMC ensures such performance through the application of certain techniques, bringing in of resource assets, through use of knowledge and finally, through experience. brand activation MMC typically involves itself in identifying and investigating problems concerned with strategy , policy, markets, organisation and processes; assembling and analysing data, formulating recommendations for future course of action, taking into account broader managerial and business implications; agreeing to course of action with the client, ensuring assistance to implement the solutions

Sponsorship MKTG

At brand activation, we have a true passion for web designing. We partner with our clients to create multi-functional websites and engaging online marketing solutions that matches their brand, services and products.

We will carefully analyze your brand and the type of website you require and will come up with the best web design concepts.
When you hire us, you’ll be working with a huge team of expert web designers and developers who have been hand-picked for their expertise in website development, website design, online marketing and all other areas.

If you are interested in learning more about our web solutions, then get in touch with us today!

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