Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

In-Shop Activation company in pune

In-Shop Activation company in pune

Brand Activations   In-Shop Activation company in pune Our brand ambassadors are carefully chosen based on their experience, personality and appearance. We strive in only using the best ambassadors to maximise sales. Our ambassadors are trained and briefed on each specific activation to ensure they represent your brand in the most professional way possible. Event Management Launch Parties, Corporate Functions, Weddings – Any event you can think of,we do it all. Everything from planning to invitations to setting up the VIP list. You can be assured that your function will be the talk of the town and we will add that extra glitz and glam to any event. Have VIP’s attending your event? No problem, we have VIP transport services and top of the line VIP security for your use. With our professional team on hand, we can assure that your event will be an event that will be remembered. If you are looking for that WOW factor for your event, we have hundreds of local acts on our books, that will have you partying up till early mornings. Experiential Marketing Through experiential marketing we communicate on a much more personal level, generate a deeper level of emotional engagement, that result in growing your sales and in bigger scale – increase your market share. Our Experiential marketing activities can range from high profile invite only events to tasters at a supermarket. With experiential marketing no activation is too big or too small. Flyer Distribution Another effective way in getting your brand seen by a very wide ranged audience. We do these promotional campaigns by appointing promotional staff at busy intersections supplying customers with your brand information. Golf Days What a great way in getting your brand across to the male market? We have brand ambassadors available that is specialists in this field. We will make sure that your brand gets seen in a friendly, professional manner by your male audience. Hostesses Looking for that glamour effect for your next event or campaign? Our hostesses are available to meet and greet your most valuable customers at your event. Barmen/Bar ladies We offer a full bar service including mobile bar rental, equipment, glasses, flair tending, fire shows, staffing etc. Decor & Furniture Hiring We offer it all for your next big event. Everything from Marquee tents, red carpets, crockery, modern furniture, decor elements and so much more ……….. Tradeshows & Exhibitions: We can manage and coordinate the entire set up for your stand at an exhibition or tradeshow. From staffing, ROI ‘s, POS to design and displays. We offer it all. Sporting Events: We offer tailor made packages when it comes to sporting events. We can assist from staffing, creating the entire event to sponsorship marketing. Sporting events include – all major sport tournaments, rally girls and sporting development programmes. MALL ACTIVATIONS: We have promotional staff with extended experience with these type of marketing campaigns. With mall activations you can attract a wide range demographic audience to interact with your brand. BELOW THE LINE MARKETING CONCEPT INNOVATION: With our extensive experience we can assist brand managers with the most amazing and unforgettable concepts to strategically place current or newly launched brands in their respective markets. We cover everything from national brand activations campaigns, ROI & POS elements, to budget controlling and so much more. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing STAFF ROLES SERVICES Staff Recruiting Staff Training Event Management Time Tracking & Reporting Payroll Processing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Yakult survey reveals ‘cultured Brits’ Our rewards Our thinking Our work Press release Yakult celebrates 80th anniversary with on-pack ‘Culture Pass’ promotion Owning a library card, watching subtitled films and being skilled with a pair of chopsticks are among the traits which make you cultured, according to Brits.  Seven in ten Brits consider themselves ‘cultured’, revealed a study of 2,000 – but the majority admit to not knowing exactly what the term means. The Oxford English Dictionary defines ‘cultured’ as ‘improved by education and training; possessed of or characterized by culture, esp. with reference to the arts and intellectual pursuits; refined, cultivated.’ Read more > Be A Life Saver. No one deserves to die at sea. Our thinking TLC Trust launches refugee initiative Last year over 3400 people drowned fleeing for a better life.  One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help.  As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes.  Read more > Make consumers lives easier, happier and healthier to win the retail battle Our thinking Our work ‘The Meaningful Brands UK Retail Report 2015’ ranks the top 10 performing retail brands in the context of meaningfulness ‘The most meaningful retail brands achieve competitive advantage when their product, service and business ethic relate directly back to improving people’s lives at the individual level’ – reports Havas from their recent ‘Meaningful Brands UK Retail Report 2015.’  Interesting stuff.  But what does ‘meaningful’ actually mean? Being ‘Meaningful,’ according to HAVAS, is measured against three key areas:  1.Excellent product/service Read more > A good read can literally transport you miles away Our rewards Our work Kobo transports its readers with free flight E-book specialist Kobo are thanking each and every one of their customers by giving away a FREE European flight to one of 14 stunning destinations, when they purchase a selected Kobo product. From June, Kobo customers have been rewarded with one free return flight (including taxes) to a number of European destinations, when they purchased a waterproof Aura H2O e-reader during the promotional period. This promotion is a great way for customers to really ‘live the ‘Kobo’ experience’ – adding real tangible value to Kobo’s target audience, and driving UK sales of the flagship e-reader. what is brand activation promotion leaflets advertising marketing promotions geometric company tradeshow giveaways wedding event management december casino promotions product promotion services    

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