Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

In-Shop Activation Agent in pune

In-Shop Activation Agent in pune

Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?   In-Shop Activation Agent in pune Unless this business is known to regularly offer awesome content, it’s rare today that anyone will part with their email address without something in return. Enter the Lead Magnet The goal of inbound marketing is to attract your ideal client to your website through varying types of valuable content. When people get to your website via your inbound marketing efforts, they are most likely looking for something to help them solve a problem, entertain them or educate them further. If your lead magnet satisfies one of these goals and your visitor can get it without a lot of strings attached, they will opt-in to your email list and give you permission to send them more useful content. Without a compelling and relevant lead magnet, your audience will think “great – let me add my email to one more list so I can get bombarded with more email!” Offering that valuable resource when they opt-in to your list will help your email campaigns or blog posts be more visible in the overload of email promotions. What are Lead Magnets? A lead magnet, sometimes referred to as an “irresistible bribe”, provides something of value to a prospect in exchange for their contact information. In most cases, you only need their email address, but for higher end offers, you may also ask for other information. The type of lead magnet that you should create will depend on your goals, your target audience and your product or service. What works for one business may not work for another. However, the good news is that lead magnets don’t need to be long, complex or take weeks to create. The best converting lead magnets offer a solution to a specific problem your target audience is having quickly and that they can implement now. The more you understand your market, the more likely you will create a lead magnet that gets their attention and turns them into a lead. 10 Highly Effective Lead Magnet Ideas Templates People are always looking for tools to get faster results. If you have a tool that makes a process in your business more effective, turn it into a template that will be valuable to those you want to attract. Examples of useful templates: Marketing plan Email newsletters Sales letters Infographics (check out the free PowerPoint templates from Hubspot) Presentation design Turn your best work into a free template. Surveys, Quizzes, Assessments People like to take quizzes, provide their opinions or assess something to see how they fair against others. If you: Are a health coach, offer a health quiz Want to attract small business owners, provide a business self-assessment Want input on your next product or service, create a survey that asks people to provide their input or opinion. (I am currently running a survey on my website for small business owners. Feel free to provide your opinion!) In all cases, you are very likely to attract your target audience and not only get them to sign up for your email list, but also provide you with valuable information that can help you understand their needs more precisely. Checklists Checklists give people the “how to” information and eliminate guesswork. The best checklists are process oriented, helping people implement something faster, better or cheaper. Some ideas for checklists: Itemized steps for implementing some process – blog post, launching a website, developing a webinar, planting a vegetable garden List of materials you need to complete a home project Items to take with you on a trip Swipe file A swipe file is a collection of your best-performing and proven work that can help people be more productive. It can include: Sales copy Landing pages Emails Email subject lines Blog posts Calls to action Calls to action Social media campaigns Code snippets We all have times where we’re stuck for creative ideas, staring at a blank screen and wondering what you can say or do that will hold the attention of your reader. By offering a swipe file of your best work that people can take and build upon, you can help people save time, get more leads, sell more product and look more professional. Webinars and Video Training People like free training and webinars are one of the best ways to generate new leads that turn into customers. Hosting a live webinar or offering a free video mini-course can position your business as an expert in a particular area and entice people that are interested in this topic on your email list. These lead magnets are usually the precursor to an offer, such as a masterclass, private membership community or some other type of training that people will be more likely to want once they have seen your free videos. However, webinar replays can continue to convert visitors into leads as well. Free trials The software industry uses free trials to attract potential buyers. For software that is hosted as a service (SaaS), free trials allow you to test the product before investing. Some companies get creative with free trials without providing a credit card. Some provide a 30 day free trial for the full product. And others provide a free version of the product that is either limited in the number of users, number of devices or features to allow you to use it for as long as you need. In all cases, this type of lead magnet gives your visitor hands on experience and allows you to get more information on the interested party. Cheat sheet A cheat sheet offers a quick reference to something you don’t really want to have to remember but need to reference it quickly. Some useful cheat sheets are: A collection of the best tools you need to get a job done The dimensions of all the varying social media images Web development cheat sheets (HTML, CSS) White paper, report or case study White papers or case studies can be effective lead magnets if their content provides insights into an industry or results obtained through the application of a product or service. These types of lead magnets are normally more useful for high end products or services where companies need to help justify purchases. However, if you have useful data that business owners may want to know before engaging with your company, these types of reports can help move them through the sales cycle. Free consultation Free consultations, strategy sessions or coaching calls are a way to have a direct conversation with someone who is interested in your services. By making these calls short and identifying what you plan to accomplish on the call, both parties can gain value from the conversation. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail TLC Marketing explains importance of relationship marketing Our rewards Our thinking TLC Marketing explains importance of relationship marketing Building real value in brands today requires a new approach to marketing and the goal of building long-term relationships with customers. TLC USA CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk ‘Relationship Marketing’ and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  Read more > Waitrose’s latest loyalty initiative allows shoppers to pick their own offers Our thinking Waitrose unveil “game-changing” personalised loyalty scheme ‘Pick your own’ Waitrose has unveiled a “game-changing” personalised loyalty marketing initiative as part of the latest move in the supermarket price war. So called ‘Pick your own,’ the programme allows customers to pick their own 10 products that they would consistently like to receive a 20% discount on.   Not only does it tap into the ever popular personalization trend, answering the common complaint that supermarkets only provide deals and offers that suit them, it also creates a discount that is clear and transparent. Read more > TLC Marketing ranks in top 200 HSBC Sunday Times International league Our work Press release TLC Marketing ranks in top 200 HSBC Sunday Times International league TLC Marketing Worldwide has secured a place in the sixth annual Sunday Times HSBC International Track 200 – ranked at No. 177. TLC Marketing Worldwide, based in Marylebone, made the acclaimed list, which ranks the UK’s mid-market private companies with the fastest growing international sales over the last two years.  It features a diverse range of companies, such as cheesemaker Wensleydale Dairy Products, travel search engine Skyscanner, architect Zaha Hadid, Oscar-winning visual effects studio Framestore, and Cath Kidston, the homeware and fashion retailer. Read more > Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign…(as well as the bumps and grazes that come with it) Our rewards Our work Press release Elastoplast helps to cover the cost of Summer fun with exclusive Superdrug on-pack campaign TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug. Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online. Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more. Read more > brand activation specialist door to door leaflets advertising products geometry global careers sports promotional items event organisers mumbai product launch campaigns    

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