Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.

In-Shop Activation Team in pune

In-Shop Activation Team in pune

Just because you’ve built it, doesn’t mean they will come   In-Shop Activation Team in pune You finally have a powerful website that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience. Getting traffic is hard and doesn’t happen without you doing something to make it happen. The following 10 marketing activities will drive traffic to your website and turn it into a powerful hub for your web presence. 1. Optimize your website around your top keywords Before you do anything else to increase website traffic, you need to spend some time optimizing your content. Understand how people search for your products or services and then develop a keyword list that you use for all of your marketing activities. Optimize each page of your website around one keyword phrase. Use the Yoast SEO WordPress plugin to make sure you use it in your web page title, the meta description tag and appropriately throughout your content. Now dive deeper into keyword research and create a list that can be used for blog post topics and optimize each of them as well. 2. Blog regularly Blogging is not about churning out a lot of words. Blogging is about providing helpful content that attracts the right audience. If you know what your audience cares about, what pain they are in or what challenge they need help with, offer a solution through your blog. To ensure your content will make its way into the hands of those interested in what you have to say: Gather topics on what your audience needs and what questions they ask. Put your editorial calendar together that includes topics, dates to write, dates to publish and focused keyword phrase. Begin with a compelling headline that will entice the human reader first. A good headline will also help the search engines lead your audience to you. Tell a story with your writing so people stay interested. Make your writing easy to read and scan for important points. Use headlines and lists. Add an interesting picture that reinforces your message. Include a call to action, even if it is simply to leave a comment, offer other ideas or share the post. Don’t underestimate the power of blogging. It is a lot of work, but the value it provides to showcase your expertise and increase website traffic is worth the effort. 3. Promote and syndicate your content Don’t let your quality content sit dormant on your blog. Promote your content on your Facebook Page and then share it on your personal profile. Post your content on your LinkedIn profile and LinkedIn company page. Create an image post on Twitter to make your content more visible in the Twitter stream. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services We are a Brand Activation agency serving MNC’s as well as Local Clients. We simply love what we do and we do it with passion!… which obviously hasn’t gone unnoticed. After a little over than three years of life, we are competing heads-on with the oldies of the industry… And there’s a wide range of services that our clients can choose from, with the assurance that it will be done to their satisfaction. Brand Activation Event Management Experiential Marketing Consumer Engagement Trade Marketing Merchandising Road Shows Market Research and Survey Camgaign Monitoring and Audit Experiential Events Sales Conferences Corporate Gatherings Training Outdoor Engagement Focus Groups Design & Strategy Social Media Marketing Interior Design Brand Personality Creation Packaging and Logo Development …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Revealed: Festival of Marketing 2015 top three takeaways Our thinking TLC Marketing reveal their top three takeaways from the Festival of Marketing 2015 As marketers we are constantly looking for innovative ways to engage with our audience, be it through social media, creative content, email, direct mail, or experiential experiences. At TLC Marketing we are always using the latest insight into consumer behaviour to inspire our campaigns and drive engagement for our clients. Below are our top three takeaways from the Festival of Marketing, including a couple from our clients at The Post Office and Direct Line. Read more > How to stand out from the Black Friday noise Our thinking How to stand out from the Black Friday noise This Friday (27th November) we will experience brand cruelty of the highest order. Retailers across the UK will be putting their reputation on the line, slashing prices and devaluing their products in a potentially irreversible sacrifice of brand prestige, in the name of Black Friday.  This move aims to increase sales in the run up to Christmas, however is this surge of aggressive discounting a viable strategy when you consider the negative publicity and poor consumer experience it is renowned for? Do consumers really want to be battling it out over the last remaining cut price television? Do they want to feel pressured into buying things they don’t really need? At TLC we know they don’t, and we’re not alone. High street giants have started to wise up by reducing their participation or scraping Black Friday all together. Read more > IDMA Loyalty Conference reveals how to show customers the love Our thinking Our work IDMA Loyalty Conference shows us how to show customers the love How do we make people really feel loved? How do we win their hearts and minds? We met the experts at the IDMA Loyalty Conference in Dublin to find out from the leaders, innovators, challengers, and disruptors what tips and tricks really ensure customers to be loyal. 1.The D-word In one word. Data.  But not the scary ‘big data’ stuff, it’s the ‘small data’ we need to pay attention to (Tim France, ceo iProspect).   Data itself is neither emotional nor inspirational, but what it tells you is. By truly understanding what the data represents, you can uncover a wealth of insights that will help you build a real lasting relationship. Read more > Reward mums with a life beyond motherhood – reveals survey Our rewards Our thinking Reward mums with a life beyond motherhood – survey reveals Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be “super-mums” at home, a new survey has revealed. The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals: •Women are disillusioned with being viewed only as mothers Read more > brand activity door to door leaflet distribution london advertisement products grey g2 personalized merchandise top 50 event management promotional ads sample    

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