About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
In-Shop Activation Supplier in pune
In-Shop Activation Supplier in pune
About Us In-Shop Activation Supplier in pune WE ARE A SPECIALIST EVENT & EXPERIENTIAL MARKETING AGENCY THAT SPECIALISES IN GETTING BRANDS NOTICED. At Fulcrum we create large scale events, experiences and brand activations and promotions that have budgets starting from R1 million. We specialise in the seamless integration of all available communication means in a creative platform in order to activate consumers which stimulates: Interest Trial Loyalty In Practice We harness the power of a variety of mediums to engage consumers with your brand. Its the touch, taste, hear, smell and feel side of marketing. Our job is to connect your brand with the hearts and minds of consumers. We are dedicated to creating, planning and executing events and productions and experiences that stand out. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services DATA Demographic and geographic filtering Look-a-likes Database Building Data Enrichment Analytics & Insights Product Sales Vouchering & Loyalty Lead Generation Profiled SMS & Email Surveys Field Marketing …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Vicki celebrates two years as our Partnerships and Content Manager Our thinking Press release Vicki Barnes celebrates two years as partnerships and content manager for TLC Marketing If youve been following our activity youll know TLC love a celebration and thats because we have a lot to celebrate. Today were honouring Vicki Barnes, our UK Partnerships and Content Manager who has been with us now for two years. In her time Vicki has introduced TLC Marketing to many new partners, bringing them on board, and pairing them with some of the UK’s biggest promotions. We sit down with Vicki to find out what have been her best bits over the past two years. Read more > Martin Covill, eight years and still counting… Our thinking Martin-Covill-eight-years-and-still-counting Martin Covill, Director of Business, is one of the longest reigning members of staff at TLC Marketing and today marks his 8th year at the agency. In his time Martin has seen it all. From our early beginnings at a small Baker Street office, to where we are now with three floors and offices spanning all over the world. So what have been the best bits for Martin at TLC? Whats your favourite thing about working for TLC Marketing? After 8 years, I cant say just one thing Read more > TLC Marketing, the first London agency to win a Queens Award for Enterprise in International Trade Our work Press release TLC Marketing win a Queen’s Award for Enterprise in International Trade Today, 21st April 2016, marks a special day in TLC Marketings history. Alongside the Queens actual 90th Birthday, we become the first London marketing agency to win a Queens Award for Enterprise in International Trade. The Queens Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July. TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the worlds best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand. Read more > Continental and Bupa finalists in the IPM Awards 2016 Our work Press release Continental and Bupa IPM Awards 2016 finalists TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres Road Trip and the Bupa Out of the Blue are amongst the two nominated at the prestigious industry awards. The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judges winner of all Gold wins on the night. Read more > Bupa Out of the Blue finalists again in the Insurance Marketing and PR Awards 2016 Our work Press release Bupa Out of the Blue finalists in Insurance Marketing and PR Awards 2016 The Bupa Out of the Blue customer retention campaign just keeps on giving. It has been announced as a finalist in the Insurance Marketing and PR Awards for Niche Marketing Campaign of the year. Bupa wanted to talk to their newly developed customer segment groups and really get to the bottom of why people cancel their policy and how they could encourage them to stay. So TLC were set with the challenge to reduce customer lapse rates. Bupa wanted to be recognised as the ultimate health partner, both physically and mentally, so a blanket reward or cash incentive wasn’t going to fulfil that objective. With our global buying power TLC worked closely with Bupa to find a range of suitable health and wellbeing partners for a fraction of their perceived value. The rewards were then creatively packaged up as a direct mail and a genuine thank you, surprising and delighting their customers and giving them a reason to stay. Read more > Bupa and TLC take home the CIM Customer Retention Award 2016 Our work Press release Bupa and TLC win CIM Customer Retention Award Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign. Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions. Read more > Read more > Couple get their cat stuffed as part of their pet insurance plan Our rewards Our work Free taxidermy with your pet insurance policy Harold and Joyce Grenville from Worthing enjoyed free taxidermy when their pet cat, Tabby passed away. The freebie was part of an incentive campaign run by a leading insurance company to encourage customers to choose their policy over competitor brands. in store brand activation door promotion advertising sales promotion and public relations activate definition medical promotional items how to start a event management business promotion activities in marketing
…………………………………………………………………………………………………………………………………………………………………………….
in-shop-activation-supplier-in-pune
Stall Campaign
Stall Operations Campaign
mall activation
methods of promotion in marketing
customer activation manager
……………………………………………………………………………………………………………………………………………………………………….