About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Campaigns Conferences in mumbai
Our experience in media and advertising makes it easy for us to customize 360-degree solutions for you. Enabling profitable relationships between brands and consumers. With an eye on the global and regional marketing trends and consumer behavior, we always look for what matters for the customers – NOW.
……………………………………………………………………………………………………………………………………………………………………………………….
Business Learning Terms
Organizational Online Buying
Business to business commerce, manufacturers, wholesale-retail relationships, suppliers, vendors; all cogs in in the wheel of industry, were among the first to embrace online services and reap the rewards.
Today, online B2B services have become an integral part of business to business and business to consumer marketing strategies while originally its use was restricted to industrial/ capital-goods applications only.
Businesses must market their goods and services to other businesses exactly the same way a retailer must market to its end user or consumer.
Businesses use sales tools, advertising, direct sales, in-person sales forces and multi-media to market their products to other businesses, much of which is now conducted on line.
The only difference being that the consumer or end user is another business as opposed to an individual.
Market Campaigns
brand activations case studies door to door selling companies
consumer sales promotion tools
innovative btl activities ideas
promotional stress balls all events
promotional ideas
……………………………………………………………………………………………………………………………………………………………………………….
atl-campaigns-conferences-in-mumbai
data activation
brand promotion techniques
pma awards
…………………………………………………………………………………………………………………………………………………………………………….