Data Collection Activation And Atl Activities Leadership in mumbai
Brand Activation Company is a Pune based agency with its main offices located in Mumbai.
We Do In-store activations, ,Out-store activations ,Shopping malls & Strip Malls, ,Wholesales & Bottom end retail,University Campuses & Colleges,Hot spots activations,Activations,Brand Activation,Btl Activation,Atl Activation,Brand Promotions,Promotions, ,Mystery Shop programs,,Trade Marketing ,Promotional Marketing
Staffing support for Contract Staffing,Temporary Staffing,Sales Team,Marketing Team,Telemarketing Team,Fieldwork Team,Data Collection Team,Mystery shoppers,Promotional branding Team,Brand Ambassadors,Hostess Staff,Exhibition Staff,Hospitality Staff,In-store Sampling,Leaflet & Product Delivery,Brand ambassadors,Event photographers,Promoters,Activation managers,Hostesses/Hosts,Front of house staff,Registration staff,Promotional models,Bartenders,Waiters,Models,Extras worker,Hospitality Staff
We create memorable , dynamic brand experience anywhere in Maharashtra a customer engages your Brand thereby securing brand affinity, loyalty as well as increase of sales. Our events based marketing strategies are well thought out and executed to create positive impact on the buying habits of the customer.
We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
Work at setting your brand apart in your customers minds through product and brand specific activities that are tailored to your target market.
Work at stimulating buying by ensuring that we put forward information that is relevant to the target market
Create engaging, powerful and fun marketing experiences
Deliver brand messages effectively by engaging media, specific to the target market.
Ignite passion for our clients brand, product and event
Ideas generation and execution
We book and secure acts, venues and vendors that speak positively and accurately to the character of your brand, be it, fun, artistic, athletic, sophisticated
Influence a movement towards your goals via creatively themed events that target your customers
Engineer experiences that have been said to attract life-long loyalty to a clients brand
Want to know what we think about stuff? Well, pull up a chair and pour yourself a skinny latte (or whatever your poison is). Here are a few thoughts on things that are important to us from people who are important to what makes us tick.
Want to know more? Just pick up the phone, suggest a date in the diary and any one of us would be only too happy to have a chat over a cuppa
We’ve brought together an eclectic group of people under one roof. The magic comes in creating a team who don’t just work effectively together but push, challenge and direct each other – collectively taking our thinking to new and exciting places, with each adding a different flavour or perspective to our creative output.
AGENCY LEADERSHIP TEAM
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Learn Business Terms
Methods for Evaluating Marketing Performance
Independent organizations such as the Advertising Research Foundation evaluate the validity of commonly used measurement systems to produce standards and best practices for evaluating marketing and advertising data.
Social Media
All can be woven into a marketing plan rich with sales promotions, public relations outlets, advertising, and other elements of the “promotional mix.”
A good social media marketer researches the correct words that people type into search engines so it behooves a business to embed those words in their websites.
If a narrower focus is used when selecting keywords, competition within the search results drops dramatically so research using search phrase competition results, and search volume is the foundation of successful Internet marketing.
The Internet has overtaken television as the largest advertising market, as banner and pop-up ads showcase a vast array of products and services.
They are seen more quickly and by more users without the time delays of traditional advertising methods.
Understanding The Consumer + The Planning Process
Understanding the consumer is the key to strategic advertising.
Conduct research or engage outside vendors to produce research including: qualitative research, quantitative research, secondary research, and primary research
Yes, advertising is that powerful!
But, Maslows Hierarchy of Needs remains the foundational tool for understanding human behavior.
Primary research is first person research.
Understanding The Agency System + Account Services
Draw an organizational chart of a traditional, full service advertising agency
Monitor ongoing internal activities including creative materials, research activities, budget oversight and profit delivery, project timelines, and media planning & buying.
Join your schools Advertising Club.
Dont have an Advertising Club at your school?
Look into regional advertising clubs.
Researching Consumer Markets
An example of the government researching consumer markets is the US Census.
Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising.
Primary research is conducted from scratch.
Secondary research already exists since it has been collected for other purposes.
Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.
Funds Available Relative to Costs
Marketing departments need to look at what types of advertising are available that will keep them within budget.
There are different types of advertising available.
Consumers in each type of market will have a preferred form of advertising.
When a company is looking at launching a new product, they need to consider research, development, production, and marketing.
A company may focus more on the research and development of a product, which will affect the amount of money that is available for marketing and production.
Differences in Messaging in For-Profit vs. Non-Profit Organizations
Differences in Messaging in For-Profit vs. Non-Profit Organizations
This messaging may aim to directly persuade customers to purchase goods or services (print advertisements are an example of this type of messaging).
B2B marketers engage in more personal selling rather than mass advertising and are willing to make extensive adjustments to factors such as the selling price, product features, terms of delivery, and so forth.
This is done through colorful packaging and advertisements showing people who are successful because they start each day with a cup or two (or ten) of Starbucks coffee.
These operations can involve a broad array of concerns, such as religious, philanthropic, or research interests; public broadcasting; politics; and environmental issues.
Some examples of charitable organizations include student merit scholarships for athletic or academic achievement and organizations concerned with humanitarian and human rights issues, disaster relief, and research.
Advertising
Advertising generates feedback that is analyzed and measured.
Assessing how a particular message and target audience relates to different types of media by analyzing the research findings provided by the media type.
Current technology is forcing advertisers to move away from antiquated structure and practices.
No longer is a product limited by the scope and time-frame of a conventional advertising campaign.
No longer is a product limited by the scope and time-frame of a conventional advertising campaign.
The key to successful advertising is to sell benefits, not features.
Perception
Perception
Seymor Smith, a prominent advertising researcher, found evidence for selective perception in advertising research in the early 1960s, and he defined it to be “a procedure by which people let in, or screen out, advertising material they have an opportunity to see or hear.
People who like, buy, or are considering buying a brand are more likely to notice advertising than are those who are neutral toward the brand.
This fact has repercussions within the field of advertising research because any post-advertising analysis that examines the differences in attitudes or buying behavior among those aware versus those unaware of advertising is flawed unless pre-existing differences are controlled for.
Issues in Marketing
A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies.
Some ethical problems in market research are the invasion of privacy and stereotyping.
In the 1940s and 1950s, tobacco used to be advertised as promoting health.
Violence is an issue especially for children’s advertising and advertising likely to be seen by children.
Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own.
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