About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Shopper
We Create
Cultural Impact
We provide answers that change behaviour and get people to engage with brands, whatever the channel, by asking the right questions.
We create experiences thet chenge the way people shop
Our Brand Activation approach ensures we communicate the emotion of the brand, while leveraging the right triggers and motivations to get customers to buy, beyond simply having a price discount.
We apply this approach to brands to drive sales both on and offline, crafting promotions that trigger sales at the key decision making moment. We created a promotion for a leading company based on the brand message.
It is challenge for brands to communicate consistently at the point of sale. When the brand isn’t presented correctly by retailers then a sale is less likely.
At Brand Activation we work with clients to develop and facilitate communications that convey the emotion of the brand with compelling promotions rooted in consumer insight, which trigger sales at the point of sale. We’ve worked with experience team to create a visual merchandising tool, which helps their retailers to easily update fixtures so they communicate the brand correctly, so they both engage with and convert customers.
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shopper
In-Shop event Solutions in pune
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