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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Campaigns Career in mumbai
brand activation EVENTS AND EXHIBITIONS
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At brand activation E&E, we go about building Strategic Events, Roadshows, In-mall events, Sponsorship Marketing, Destination Marketing, Trade Shows, Mega Retail Promotions (DSMG, ADSS), Industry Conferences ( World Pearl Forum, Fragrance Foundation, City of Gold Conference, Sports Summit) and Sports Events ( WSC, Shekha Hind Tournament)
We provide an end-to-end service. From a client brief, we flush out ideas and bring them to life. We are trusted by Mumbai Events and Promotions Establishment to roll out mega city wide promotions such as Dine and Win campaign, Mumbai Food Festival and similar activations for Shopping centers to promote Shopping in Mumbai. As the leader in such Mega concepts we are retained by Qatar Tourism Authority to partner with their Summer Mall Promotion called Shopping Fun and were recently contracted by Abu Dhabi Tourism and Culture Authority to conceptualize and execute the Abu Dhabi Summer Season Shopping Mall Promotions.
We partnered with some of the biggest global banners like Emaar to roll out events such as The Vogue Fashion Show at Mumbai Mall, The World Pearl Forum, Sport Accord, The City of Gold Conference, Mumbai Shopping Festival International Roadshows and Product launches for several brands including Police, Escada, Givenchy and Chopard.
We are unchallenged in In-mall events. We customize to suit the mall requirement in bringing world class events.
How to work with us
Working with our team is simple. Just get in touch with them or schedule a meeting to discuss your event needs and they can take it from there. They will make sure that you are an integral part of the decision process and you will know that your event with us will be of the highest quality.
Our team also works on a turnkey system, where you can send them a brief of the event and they can get back to you with a proposal and an estimate.
Mall Events
We at brand activation have years of experience in bringing high class events to Malls including Stage Shows, Roaming Acts, Fashion Shows. We also manage the Mall promotions with activations to promote footfall. As a company we manage The Mumbai Shopping Malls Group and run activations throughout the year. We have also successfully executed events for the Abu Dhabi and Qatar Government sectors of Tourism and Culture.
Stage Shows
Roaming Acts
Kids Activity Stations
International Shows
Product Launches
As with any product, the launch creates a big impact in the market. We here at brand activation ensure that your product is launched in the right market, to the right Target Audience and with the extra impact and oomph.
Store Launches
Fashion Brand Launch
Product Launches
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Business Learning Terms
It is becoming a difficult issue to be evasive about branding. We live, eat and drink brands. Some one has said that brands constitute the organizing mechanism that helps us navigate through each day. We are all branded even though we may not want to agree with that. Brand perceptions are result of mixed stimuli of interactions that an individual has with a given brand. This fact accounts for why brand managers as well as activators must work hard to ensure that the perceptions of various stimuli are resonating with brands character, behavior among others.
Brand activation demands that brand managers intensely ignite the passion of a big idea that customer will appreciate in all the processes. Effort must be made to connect the brand emotionally with the clients who eventually owned the brand. Brand managers need to create strong believe in the offering through all the stages of brand activation. Brand experiences by the consumers must also create a deep relationship through education, interaction, motivation as well as communication that builds closer rapport.
Brand activation process must evolve and be able to change with time or remain in the present tense as a friend once asserted. Brand activation that will work must listen to and study the clients preferences per time, the influencing factors in their decision making process.
A great brand activation effort must support, encourages customer awareness of the brand, good knowledge of the brand, promote liking, conviction and eventual purchase and re-purchase. I am also convinced that brand activation process must begin with what the brand stands for and proper identification of who the audience is. Brand activation process must show vividly the step by step guide on what to do at any point in time. It should guide the brands communication channels, designs, creativity among many other vital indices. Brand activation is an expression of how a brand will approach brand management activities from within the organization. Be sure that as brand manager, one is looking deeper behind every possibility in the brand and find out vital assets that have relevant consequences for the entire organization or brand. Brand position must be clearly elucidated. Brand activation that is wholly controlled by external consultants is bound to fail because the employees are major actors in making brand activation process successful.
Great brand activation meets with customers demand and challenges. Let me conclude today by saying that when brand activation is done right, the followings can be an advantage.
1. It enhances effectiveness of brand communication
2. It serves as a rational and impactful means to advertising campaign process, design
3. It helps to build strong emotional tie with clients
4. It aids brands repurchase.
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