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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Recommendation is the best motive to buy. And the best recommendations are those that come from influential people within a target group. We research the right insights, recruit ambassadors, deliver messages and let it grow organically truly harnessing the POWER OF PEOPLE.
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Business Learning Terms
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler or a wholesaler and a retailer.
Component Parts: Manufacturers produce products, from raw materials to component parts, which they then sell at a profit.
Business Services: Service businesses offer intangible goods or services and typically generate a profit by charging for labor or other services provided to government, other businesses, or consumers.
There are many other divisions and subdivisions of businesses.
The authoritative list of business types for North America is generally considered to be the North American Industry Classification System (NAICS; pronounced “nakes”).
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