In Shop Activity business in pune
About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Above the line, below the line, were not even sure there is a line anymore, were just an independent agency with a world-class team of creative marketing & media specialists, helping drive brand fame.
Our focus is getting people engaged and talking about your brand, delivering clear commercial returns. The Brand activationContentment Model sits at the heart of what we do. We take your brief and via PrettyBlack & White (our Strategic Planning function), drill into your objectives, look at your audience insights, analyse your data, look at your influencers and maybe even use Grapevine or our Media Panel to test our ideas.
This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
Were not bound by conventions as to how we construct a campaign, but well always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event
the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, youd be better off buying media. We just think earned media is more exciting).
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.
The Big Kick is all about making
great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.
We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.
Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game
We get excited about working with great clients
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Business Learning Terms
Organizational Online Buying
Business to business commerce, manufacturers, wholesale-retail relationships, suppliers, vendors; all cogs in in the wheel of industry, were among the first to embrace online services and reap the rewards.
Today, online B2B services have become an integral part of business to business and business to consumer marketing strategies while originally its use was restricted to industrial/ capital-goods applications only.
Businesses must market their goods and services to other businesses exactly the same way a retailer must market to its end user or consumer.
Businesses use sales tools, advertising, direct sales, in-person sales forces and multi-media to market their products to other businesses, much of which is now conducted on line.
The only difference being that the consumer or end user is another business as opposed to an individual.
Outdoor Campaigns
360 activation door to door or door-to-door
marketing plan for a new product launch
activation digital
custom marketing products birthday party organiser
promote product