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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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So what is brand activation?
Brand activation: An increasingly curious term actively touted by two familiar parties; clients – who more often than not use it to define the activity they’re spending their Ad-pounds on; and also by some agencies, who use it as a positioning statement when asked ‘so what does your agency do?’
But what does the term actually mean in a world that is experiencing media convergence at a rate of knots and with many brands struggling to execute truly integrated campaigns, based upon a singular, insightful, organising thought?
We’ve found ourselves in a world cluttered with meaningless content. Tactical experiential activity that lacks any strategic consideration and endless social media campaigns that are still finding their way, picking up the occasional ‘like’ or ‘re-tweet’.
Where is the commercial return and what is this contributing towards the equity of the brands they represent?
As advocates of multi-channel marketing, we must get back to the basic values of understanding data (which is critical in the ideation process), insight, timeliness, relevance and creativity to ensure any activation activity is effective and memorable.
It can be done.
It’s also essential to understand the importance of a seamless, joined-up approach to activation; rather than a series of disconnected, tactical executions. Either one agency needs to manage all elements of activation or agencies need to work collaboratively and stop protecting their ownership of the client for the benefit of the wider brand activity. The answer ultimately lies in the ambition of the brand combined with the insight, expertise and planning unearthed by agencies from a strategic, data and creative point of view. Only these components coupled with collaboration will deliver engaging activity that captures consumers’ hearts and minds.
Brand Activation rallies around activity that brings brands to life and encourages positive participation – physically or digitally. Regardless of how we deploy this activity, let’s get the basics right. This will in turn deliver tangible and mutually beneficial value to clients, brands and customers alike.
Russell Perry is a managing partner at MWorks, McCann London
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Make A Success Story With Brand Activation’s BTL Services
Today the ultimate challenge for companies is to preserve & boost your competitive edge and achieve greater market share. That is why we provide our clients with smart & simple marketing strategies with appropriate promotional tools which helps them in achieving market share as well consumers mind share.
We are specialized in making the right noise that a brand needs to make waves. Being one of the best activations agency in Delhi, we provide most innovative marketing ideas, help brands to connect with maximum target audience using aggressive marketing tools. Our management has handled all types of BTL activations such as Road Shows, Mall Promotions, Product launch, RWA Activities, Sales promotion, Dealer meets, Communication meets etc. We don’t simply execute activations but the whole idea is conceptualized, concepts prepared and the strategies made, thus helping our clients to get maximum response.
In today’s cut-throat comeptitive world, every company aspires to be a top notch. To increase its market share, it aspires to form a vigorous connection with the target audience. This is achieved through various brand activation tools that throw a strong impact on the intended customers leading their inclination towards the brand.
Brand Activation is a BTL activation agency that offers its services giving simple and strategic marketing facilities. Amongst various BTL agencies in India Brand Activation’s stands apart with its enthralling brand promotion services. Be it highly sophisticated design systems or market assembling activities, we provide the best promotional tools to help our clients capture the aggressive market. From Road Shows, Mall Promotions and Product launch to RWA Activities, Sales promotion, Dealer meets, Communication meets etc; we have always been at the bottom of the success stories of our clients. It is our innovative ideas, planning, conceptulization and execution of myriads of events that have made us one of the best BTL activation agencies in Delhi.
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