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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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A dynamic, profitable and effective activity that uses the POWER OF BRANDS. We identify the perfect match for your brand, cross promote it with an equally influential or complementary brand. The result:
° Access to a new database
° Total brand engagement
° Monopoly of exposure within category
° Trial possibility
° No zapping and no rental cost
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Business Learning Terms
Business Marketing
Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations.
Business marketing is the practice of individuals or organizationsincluding commercial businessesfacilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.
Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways.
But think of all the transactions Dell had to go through to sell you that one computer.
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