In Shop Activity Outsourcing firm in mumbai
About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Our experience in media and advertising makes it easy for us to customize 360-degree solutions for you. Enabling profitable relationships between brands and consumers. With an eye on the global and regional marketing trends and consumer behavior, we always look for what matters for the customers – NOW.
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Business Learning Terms
B2B Channels
Business to Business (B2B) marketing refers to a market where other businesses, not end consumers, are the purchasers of the goods and services.
All these are considered business to business transactions.
Like Business-to-consumer marketing, business to business also employs different channels, such as e-commerce or physical stores.
Many business-to-business transactions involve large sums of money, because generally the business will buy in large quantities.
One of the major differences between business-to-business (B2B) transactions and business-to-consumer (B2C) transactions is the type of online (e-commerce) interaction.
Mystery Shopping Activity
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