Introduction to Business

Module 1: Role of Business Why It Matters: Role of Business What Is Business? For-Profit vs. Nonprofit Factors of Production Functional Areas Stakeholders External Forces Putting It Together: Role of Business Discussion: External Factors = Internal Pressure Discussion: The Stakeholders of Salty Pawz Assignment: What Does a Business Look Like? Assignment: What Is Killing Our Business?	Module 2: Economic Environment Why It Matters: Economic Environment What Is Economics? Economic Systems Demand Supply Equilibrium Health of the Economy Economic Stages Putting It Together: Economic Environment Discussion: Supply and Demand in Your Life Discussion: Supply and Demand at Salty Pawz Assignment: Supply and Demand for Salty Pawz Assignment: Price Inelasticity of Demand	Module 3: Global Environment Why It Matters: Global Environment Globalization Measuring Global Trade Global Business Strategies Global Trade Forces Global Trade Agreements and Organizations Ethical Challenges in the Global Environment Putting It Together: Global Environment Discussion: Sending Salty Pawz Global Discussion: Made in America Assignment: Taking Salty Pawz to the Global Market Assignment: We Do It Better Here
Module 4: Financial Markets and System Why It Matters: Financial Markets and System Money Role of Banks Financial Markets and Business Putting It Together: Financial Markets and System Discussion: Why Wanda Cares About the Federal Reserve—or Does She? Discussion: Do You Have Change for a $20? Assignment: Show Wanda the Money Assignment: The Most Powerful Person in the World	Module 5: Legal Environment Why It Matters: Legal Environment Meaning and Purpose of Law Statutory and Common Law Tort Law Intellectual Property Warranties Contracts Consumer Protection and Antitrust Laws Putting It Together: Legal Environment Discussion: They Don’t Sue Dog-Treat Companies, Do They? Discussion: The Product-Liability Debate Assignment: Your Dog Treats Made Fluffy Sick! Assignment: Who Is Suing Whom?	Module 6: Business Ethics and Corporate Social Responsibility Why It Matters: Business Ethics and Corporate Social Responsibility Ethical and Legal Behavior Business Ethics Ethical Challenges Corporate Social Responsibility Putting It Together: Business Ethics and Corporate Social Responsibility Discussion: It’s Not Stealing if You Pay For It, Is It? Discussion: Are They Simply Guidelines? Assignment: What They Don’t Know Won’t Hurt Me Assignment: Corporate Social Responsibility
Module 7: Business Ownership Why It Matters: Business Ownership Choosing an Organizational Type Sole Proprietorships Partnerships Corporations Hybrid Forms of Ownership Franchises Mergers and Acquisitions Putting It Together: Business Ownership Discussion: Business Structure Does Matter Discussion: Entrepreneurs and Business Ownership Assignment: Wanda’s Business-Ownership Options Assignment: Franchising—an Alternative to Start-up	Module 8: Entrepreneurship Why It Matters: Entrepreneurship Small Business Entrepreneurs Advantages, Disadvantages, and Considerations Steps to Starting a Business Business Plans Putting It Together: Entrepreneurship Discussion: Wanda’s Entrepreneurial Spirit Discussion: Am I an Entrepreneur? Assignment: Dear Wanda’s Mom Assignment: Today’s Hottest Entrepreneurs	Module 9: Management Why It Matters: Management Managers Management Theory Planning Organizing Leading Controlling Putting It Together: Management Discussion: How Does Wanda Manage? Discussion: How Great Leaders Inspire Action Assignment: One Owner, Many Hats Assignment: Are Leaders Born or Made?
Module 10: Motivating Employees Why It Matters: Motivating Employees The Hawthorne Effect Need-Based Theories Process-Based Theories Theory X, Theory Y, and Theory Z Strategies for Motivating Employees Putting It Together: Motivating Employees Discussion: Why Isn’t Jamie More Motivated? Discussion: Motivate Me! Assignment: Motivating with Dog Treats? Assignment: What’s Empowerment Got to Do with It?	Module 11: Teamwork and Communication Why It Matters: Teamwork and Communication Teams Team Development and Success Effective Communication and Barriers Communication Channels, Flows, and Networks Electronic Communication Putting It Together: Teamwork and Communication Discussion: What You Heard Was Not What I Meant Discussion: The Ultimate Cost of Poor Communication Assignment: Teamwork at Salty Pawz Assignment: Multicultural Virtual Work Teams	Module 12: Managing Processes Why It Matters: Managing Processes Operations Management Production Processes Production Planning New Technologies Supply Chain Management and Logistics Quality Assurance Putting It Together: Managing Processes Discussion: More Than Just Baking Treats Discussion: How Things Are Made Assignment: From Kitchen Baker to Operations Manager Assignment: The Malcolm Baldridge Award
Module 13: Marketing Function Why It Matters: Marketing Function Role of Customers Segmentation and Targeting Marketing Mix Introduction Putting It Together: Marketing Function Discussion: Black Friday and Cyber Monday Discussion: Customer Value Perception Assignment: Hit Your Target Assignment: Customers and Marketing at Salty Pawz	Module 14: Marketing Mix Why It Matters: Marketing Mix Product Promotion Place Price Putting It Together: Marketing Mix Discussion: Marketing Mix Discussion: The Four Ps of the Competition Assignment: I Can See the Four Ps of Marketing Assignment: The Four Ps of Gourmet Dog Treats	Module 15: Human Resource Management Why It Matters: Human Resource Management Human Resource Management Human Resources and Laws Recruitment and Hiring Training, Development, and Rewards Termination HR Challenges Putting It Together: Human Resource Management Discussion: Are Interviews a Waste of Time? Discussion: People Won’t Work for Dog Treats! Assignment: Wanda’s Hiring Approach, or How to Be Sued in One Easy Lesson Assignment: Career Choices

Module 16: Accounting and Finance

Module 17: Using Technology to Manage Business Information