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Product demonstration | Promotion firm in pune

    Product demonstration | Promotion firm in pune , strategic communications agency, experts at building brands and strengthening customer relationships. As a marketing communications agency, our company designs, develops and implements sales, marketing and promotional programs.

    Business Development, CPG Brand Building, Shopper Marketing, Consumer Products Sales and Marketing, Consumer Insights, Retail Advertising, Branding, Packaging, In-Store, In-Home, Out-of-Home, Account Specific, Tie-in Partner Sourcing.

    Specialties: Branding, In-Store, In-Home, Out-of-Home, Go-To-Market strategies, Tie-Ins, Online On-Site & Off-Site marketing, advertising, consumer promotions and trade sales.

    We believe branding to be the most important element in a company or organizations path to success. Branding today is far to important to leave unattended. An effective brand strategy services as a growth driver and guides all team members to a planned destination.

    brand strategy consumer products sales marketing
    Brand Strategy
    Crafting an effective go-to-market strategy that has meaning. Accelerating customer commitment. Understanding the customer like no other.


    Field Marketing
    FULCRUM is an award winning retail services business, predominantly working with branded manufacturers and retailers across multiple channels. We support our customers through the entire shopper journey, focusing on the shopper environment, shopper engagement and shopper experience measurement. We build custom solutions across these areas for our customers, and offer complete flexibility, so we can maximise the return on their investment.

    Through ourselves, and our specialist agencies within our European group, we are able offer a broad range of outsourced sales and marketing solutions. We build innovative solutions for our customers that help them win where people are engaging with or buying their products. Our full list of services are as followed:

    Shopper Environment

    Dedicated Sales Teams
    Tactical Sales Teams
    Retailer Online Environment
    Shopper Engagement

    Active Selling
    Retail Staff Training & Engagement
    Event Management
    Digital Engagement
    Shopper Experience Measurement

    Product demonstration 

    Promotion firm 



    Brand Activation


    Product demonstration | Promotion firm in pune



    Scratch cards are the oldest & highly popular mechanic used within the world of sales promotions; scratch off a plastic coating to reveal a picture, code, symbol or number to find out if you’ve won a prize. Scratch cards provide instant gratification to aid consumer attraction, engagement and retention.

    What makes scratch cards so appealing?

    The process of scratching off the plastic panel adds a little drama and anticipation to your consumers

    Scratch cards allow you to control your budget easily, through setting the number of winning and losing cards at the outset.

    Scratch cards are understood and accessible to all audience types, from young children to mature adults.

    The gratification of being a winner is felt straight away. For those winning an offer, such as BOGOF, ‘try me free’ or the ability to swap the winning card for low-value products, the instant gratification is huge as the winners get to receive their prize straight away!

    Scratch cards are relatively low in cost to deploy, requiring only print and design costs to be either incorporated into your packaging or made into a card to be handed out at point of purchase.

    Scratch card spin offs include ‘scratch and collect, ‘scratch and match’ or ‘gift with purchase’ promotions, and make the proposition even more interesting.

    Easily adaptable to create an online & mobile version, to appeal to a broader generational market, whilst allowing you to collect additional customer information along the way.

    Things to consider when using scratch cards

    If your budget is split into several prizes, be clear to state that the total value of your promotion is based on x number of individual prizes.

    Ensure winners don’t incur costs to claim their prizes.

    Once printed and distributed, scratch cards can’t be changed so check, check and triple check the details.

    Work with an agency that has the processes in place to ensure that you don’t go over budget by working out the prize and winners’ allocation at the outset.

    Printing must be handled by professional scratch card printers only, ensuring the correct materials are used and the process regulated.

    Positioning is key; think about how you’ll position them, where, by whom, visibility and accessibility whilst ensuring they remain secure.

    Case Study


    Russia’s largest chain of home appliances and electronics, Eldorado, wanted to celebrate their 10th birthday in style by giving their customers the chance to win life changing prizes.

    Any customer spending 3,000 roubles or more would receive a scratch card from their cashier. If 4 out of the 16 panels matched, the cashier would seal it in to a tamper proof envelope and send it off for validation and redemption on the customers’ behalf.

    Winners would receive a prize relative to the amount they spent in store on the day they scratched the card:

    3,000 – 9,999 roubles spent = Eldorado Gift Card

    3,000 – 9,999 roubles spent = Eldorado Gift Card

    10,000 – 19,999 roubles spent = Cash Prize

    20,000 – 49,999 roubles spent = Holiday

    50,000+ roubles spent = Win a Car

    Mando managed Eldorado’s budget, to cover the cost of all redemptions.

    The appointment of a secure printing company

    Facilitated the movement of winning scratch cards from Eldorado stores in tamper proof envelopes

    Validations and verification of winning scratch cards


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    Product demonstration | Promotion firm in pune

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