Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to promote events, product releases, plus create consumer engagement and sharable experiences.
street team marketing is typically deployed on public sidewalks around around transit stations, shopping districts, campuses, business districts and city events to distribute trial-size samples and marketing materials to consumers.
A successful street marketing initiative involves creating brand experiences that noticeable, memorable and sharable.
One of the main benefits of street team marketing approach is that city marketing or advertising permits are often not required.
Street Team Marketing is most effective in cities with ample pedestrian sidewalk foot-traffic such pune and mumbai.
Product Sampling Street Team
Product Sampling Street Team consists of the planning, staffing, training, deployment and management of brand ambassadors to engage consumers with product messaging, samples and marketing materials. The focus of product sampling street team marketing is to distribute as many messages and product samples to target consumers as possible at a certain location within a certain timeframe. Product sampling via street teams typically includes a coupon or promotional component to influence consumer behavior. Often product sampling street team marketing is deployed around transit stations to connect with morning commuters in cities
Flash Mob Street Team
Flash Mob Street Team consists of the planning, staffing, training, outfitting, deployment and management of typically a large number of brand ambassadors to perform coordinated stunts, songs, dances and/or other acts that ‘surprise and delight’ consumers. Typically Flash Mob Street Team marketing involves intricate concept planning, casting, costume design, choreography, directing, rehearsals prior to the activation day, plus dedicated videographers and photographers to capture consumer reaction and interaction for social media purposes. Note that with the large number of participants Flash Mob Street Team Marketing activations are often outside city public assembly laws and in turn requires in-depth location scouting and contingency planning.